Cindy Chastain

Cindy Chastain is the Senior Vice President of Global Customer Experience & Design at Mastercard, where she leads a team dedicated to enhancing end-to-end experiences and elevating the brand through innovative design practices.

With a strong belief that good design is essential for business success, Cindy has been instrumental in incorporating customer-centricity and design thinking into product development processes since 2015.

Under her leadership, the Customer Experience and Design team at Mastercard played a key role in the successful relaunch of the company's brand identity in 2016, creating a modern and harmonized brand expression across all touchpoints.

Recently, Cindy initiated the CX Accelerator Program at Mastercard, focusing on guiding customers in enhancing their digital experiences to drive business growth effectively.

Before joining Mastercard, Cindy held prominent roles including CX strategist and Executive Creative Director at R/GA, a globally recognized digital agency. She actively contributed to defining customer experience strategies and overseeing creative development for various clients.

Cindy's impressive roster of clients includes renowned names like Nike, Volvo, HP, and Coca-Cola, demonstrating her expertise in crafting exceptional digital product, service, and brand experiences.

She holds a Master of Fine Arts in Screenwriting from Columbia University in New York and a Bachelor of Science in Radio, TV, Film from Northwestern University. Cindy's extensive experience also includes roles such as Creative Director at RAPP and Director of User Experience at Canvas.

In addition to her corporate roles, Cindy has served as an Adjunct Professor at the Fashion Institute of Technology and as a Board Member at Global Nomads Group, showcasing her commitment to education and social causes.

Cindy Chastain's multi-faceted career journey reflects her passion for leveraging design, creativity, and customer-centric strategies to drive business growth and elevate brand experiences.