Zineb Guessous

Zineb Guessous is a seasoned consultant specializing in product management and digital marketing with a keen interest in leveraging digital tools and innovation to foster growth and create exceptional customer experiences through the strategic deployment of products, services, and content.

Her expertise spans various areas such as Product Management, Customer Experience Management, Design Thinking, Strategic Marketing, Digital Strategy, Inbound Marketing, Team Management, Learning, HR Talent Acquisition, and Development.

Zineb is an enthusiastic educator and perpetual learner, currently serving as a part-time lecturer and mentor at Ecole Centrale Casablanca and previously at emlyon business school-campus Casablanca.

With a unique blend of strategic acumen and operational proficiency, Zineb has held significant roles including Managing Director at an NGO promoting education, Head of Product at Royal Air Maroc, Senior Communication Manager at Royal Air Maroc, HR Development Senior Manager at Royal Air Maroc, and Senior Auditor at EY.

She pursued her academic endeavors by obtaining a Master's Degree from ESCP Business School in Paris and completing Preparatory Classes at Lycée Lakanal.

Zineb's professional journey includes engagements in various reputable organizations such as Digital Consultant at Diane Conseil, Lecturer and mentor at Ecole Centrale Casablanca, Lecturer at emlyon business school, Human Resources Consultant at Diane Conseil, Managing Director at Fondation Zakoura Education, and roles at Royal Air Maroc, Oliver Wyman, BNP Paribas, and PwC.