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Chuck Trierweiler
Chief Marketing Officer and Senior Vice President, Admissions
Chuck Trierweiler is the Chief Marketing Officer and Senior Vice President of Admissions at the University of Maryland Global Campus (UMGC), a position he has held since August 2021.12 In this role, he is responsible for developing and implementing a comprehensive global marketing and admissions strategy that aligns with the university's overall goals, strengthening the student experience, and shaping how UMGC engages with prospective learners from initial contact through graduation.1
Trierweiler brings over 30 years of marketing experience across various industries, including higher education, technology, and consumer goods.1 His career highlights include:
- Global Head of Product Marketing and Vice President at ibml (2017-2020)2
- Chief Marketing Officer at Education Corporation of America (2005-2016)2
- Director of Marketing and Product Management at Capella University (2002-2005)2
- General Director of Marketing at SuperValu Retail (1999-2001)2
- Director of Marketing at Alberto Culver (1987-1999)2
He holds degrees from Michigan State University and the University of Michigan and has won multiple advertising awards, including three ADDYs, a Bronze Lion from the Cannes Lions Awards, and second prize in Sweden's Advertising Effectiveness competition.1
Throughout his career, Trierweiler has demonstrated a track record of driving growth and transforming organizations. At ibml, he grew revenue by 25% over three years, and at Education Corporation of America, he helped increase revenue from $60 million to $450 million while expanding the student body from 6,000 to 40,000.2