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    Chuck Schultz

    VP, Global Director, Data Innovation & Quantitative Strategy at Dentsu USA

    Chuck Schultz is an accomplished digital analytics executive with over 25 years of agency-side experience, known for leading the transformation of Dentsu Aegis Network into a performance and data-driven organization.

    He is a change maker focused on data innovation and quantitative strategy, driving innovation in data application and leading in the development of game-changing agency capabilities.

    Chuck possesses expertise in building and managing dynamic data and advanced analytic teams globally, developing global data strategy, and creating expert data visualization and dashboards using tools like Tableau, Power BI, and MS Excel.

    His hands-on experience includes developing industry-leading media optimization capabilities and ad fraud detection tools, as well as creating tools for monitoring COVID-19 market trends.

    In addition, he is skilled in programming and application development with tools like Python, R Studio, Azure ML, and TensorFlow, and excels in advanced programmatic optimization, agency monetization strategies, data and operational excellence, and client and agency advertising and marketing technology ecosystems/stacks.

    Chuck Schultz holds a BS in Business Administration with a concentration in Advertising, Magna Cum Laude from Wayne State University.

    Throughout his career, he has held key positions such as VP, Global Director of Data Innovation & Quantitative Strategy at Dentsu, VP, Global Director of Data and Analytics at Carat, VP, Group Director of Data and Analytics at Carat, and various roles at Starcom Mediavest Group, J. Walter Thompson, and Wayne State University.

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    Location

    Detroit Metropolitan Area