Christy Ma

Christy Ma is an analytical digital savvy professional with extensive experience in managing e-commerce businesses in regional and China markets. Her expertise lies in CRM, marketing, and sales strategies, demonstrated by a proven track record of surpassing sales targets during major commercial events like Double 11 and Mega Days. She excels in campaign planning to enhance customer engagement and retention, having successfully launched and managed WeChat stores and various social media channels from inception to achieving growth objectives. With proficiency in data analysis tools such as Tableau, Google Analytics, and Power BI, Christy possesses robust analytical skills honed through her background in the hospitality and fashion retail industries.