Shimul Roy

Shimul Strategist is a seasoned digital marketing professional with over 15 years of experience across various industries such as entertainment, education, food, healthcare, advertising, finance, and banking. Currently the Manager - Digital Marketing & Branding at Bandhan Bank, he is responsible for designing and implementing digital marketing campaigns to promote the Bank's products, mobile app, UPI payments, Internet Banking & Digital Payments. Shimul's expertise lies in managing sales and marketing strategies, digital campaign planning for banking products, eCommerce and content management, digital branding and promotion for new digital banking products, social media marketing, online lead generation, online media planning, social media optimization (SMO), search engine optimization (SEO), pay per click (PPC), email marketing, SMS promotion, marketing automation, advanced web analytics, mobile app promotion, and implementation of the marketing mix.

Shimul holds a Bachelor's degree in Business/Commerce, General from Calcutta University, Kolkata, and has studied Accounting and Finance at N.K. Paul Adarsh Shikhsayatan. Prior to joining Bandhan Bank, Shimul has worked as a Digital Marketing Manager at Crows Nest, Softz Solutions Pvt Ltd, and Marine Publications Pty Limited. He has also served as an SEO Manager at Softz Solutions Pvt Ltd, a Group Leader of SEO at Webguru Infosystems Pvt Ltd, and an SEO specialist and Online Marketing Executive at Great Media Technologies Pvt Ltd.

In summary, Shimul Strategist's digital marketing expertise spans across multiple industries and he has a proven track record of designing and executing digital marketing campaigns that generate high ROI.