Christy Hedgpeth

Christy Hedgpeth is a distinguished professional serving as the Chief Operating Officer of the WNBA, a prominent sports league known for its rapid growth and innovation within the industry.

With a rich background in strategic leadership, business development, and marketing, Hedgpeth played a pivotal role in transforming the WNBA's business model and enhancing its market presence.

During her tenure, she spearheaded the implementation of groundbreaking initiatives like WNBA Changemakers and the Commissioner's Cup, driving substantial revenue growth and elevating the league's cultural impact.

Before her current role, Hedgpeth held key positions at the NBA, where she was instrumental in enhancing revenue generation, popularizing youth basketball programs, and fostering innovation across the organization.

Her experience extends to the sports apparel and footwear sector, where she managed P&Ls and marketing strategies for renowned brands such as Under Armour, Spalding, and Russell Athletic.

Hedgpeth's academic achievements include an MBA from Duke University's Fuqua School of Business and a bachelor's degree from Stanford University, where she excelled both academically and athletically as a member of the championship-winning women's basketball team.

Additionally, she was recognized as a top athlete during her professional basketball career in the American Basketball League.

With a diverse skill set spanning business development, sports management, marketing, and leadership, Christy Hedgpeth stands out as a visionary and accomplished professional in the realm of sports administration.