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Christopher Hirsch
Director of Product Branding & Naming at Intel
Christopher Hirsch, PhD, is a prominent figure at Intel Corporation, where he plays a significant role in the company's branding and marketing strategies. He currently leads Intel's Brand Strategy & Identity group, focusing on the development, positioning, naming, and visual design of Intel's brand.2 Dr. Hirsch has been involved in creative naming efforts and has co-led consumer research while directing global language and cultural research initiatives.1
He holds the position of Global Marketing Director at Intel, where he is recognized as a customer and partner-focused revenue strategist and a change agent in technology, artificial intelligence (AI), and account-based marketing (ABM).5 Dr. Hirsch has also been involved in Intel's AI initiatives, such as the launch of the world's first systems foundry for the AI era.4 His work reflects a commitment to integrating creative and business strategies within the company.3
