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Christopher Dean
GM, Vice President, Media Cloud, Salesforce Industries at Salesforce
Christopher S. Dean, often referred to as "CD," is a prominent figure in the technology and media industries. He currently serves as the Senior Vice President and General Manager for Communications, Media & Entertainment Industries at Salesforce, where he is responsible for a significant business segment exceeding $2 billion in annual recurring revenue (ARR).25 His role involves setting strategy and managing operations for industry-specific cloud and mobile software solutions that help media companies accelerate growth and monetize their audiences.45
Dean has a strong background in business development, marketing, and strategy across various tech sectors. Before joining Salesforce, he held leadership positions at several technology companies, including CEO of Swrve, Chief Revenue Officer at Airship, and Chief Strategy Officer at Skype.5 He is known for transforming Swrve into a global leader in enterprise mobile marketing automation.15
Dean holds an MBA from Northwestern University's Kellogg School of Management and a BA in Economics from Vassar College.1 His expertise lies in developing and launching products that help customers create new distribution channels and grow revenue, particularly in the media and entertainment industry.1
On LinkedIn, Christopher S. Dean is active under the username "cdean," where he shares insights into the media and communications industry, focusing on data unification, CRM, and CDP technologies.35
