Christophe Rousseau

Christophe ROUSSEAU is an experienced professional in the sports marketing industry, currently serving as the Director of Retail France at Legends since August 2023.1 His career has been focused on various aspects of sports business, including sponsorship, licensing, merchandising, and digital collectibles.

Career Highlights

Current Role::

• Director of Retail France at Legends (August 2023 - Present)1

Previous Positions::

• Special Projects Director at SPORTFIVE (June 2021 - August 2023)1
• Head of Licensing & Merchandising Division at SPORTFIVE (March 2019 - May 2021)1
• Founder and CEO of Troisième ligne (February 2005 - February 2019)1

Areas of Expertise

Christophe ROUSSEAU specializes in:

• International sports marketing
• Rights acquisition
• Kit partnerships
• Licensing and merchandising
• Retail and e-commerce
• Digital collectibles (NFTs)12

Notable Achievements

• Secured Sorare partnerships with Poland FA, Serbia FA, and 22 Ligue 1 and Ligue 2 teams1
• Negotiated kit partnerships, including Hummel x AS Saint-Etienne (2021) and Hummel x Team Vitality (2022)1
• Acquired rights for LOSC Lille (2021) and Stade Français Paris (2022)1
• Developed the first French omnichannel merchandising outsourced solution for major sports properties1

Christophe ROUSSEAU's extensive experience in sports marketing, particularly in sponsorship and digital innovations like NFTs, positions him as a valuable expert in the evolving landscape of sports business and fan engagement.2