Christophe Rousseau

Christophe Rousseau is an international expert in sports licensing, merchandising, retail, e-commerce, and venue merchandising.

He specializes in kit partnerships with Tier 1/Tier 2 football teams and international rugby assets.

As an entrepreneur and business developer, Christophe stays updated on current life and consumption trends across various business categories to enhance the brands he collaborates with.

With an extensive international network, Christophe has built strong business and personal relationships with key decision-makers in the sports industry, including teams, leagues, governing bodies, suppliers, licensees, and retailers.

Since 2001, Christophe has been a respected international lecturer in Sports Licensing, merchandising, and retail for various MBA programs at prestigious institutions such as ESG Paris, Jain Bangalore, Université Antonine Beirut, HEC Paris, Audencia Nantes, Université de Reims, and Sports Management School.

Christophe Rousseau holds a Master of Business Administration (M.B.A.) in Sports Communication from the University of Oregon, a DESS in Business Management and Development of SMEs with honors from Université de Reims Champagne-Ardenne, and a Master's degree in Physics from the same university.

His professional experience includes roles such as Sponsorship Sales at SPORTFIVE, Licensing & Merchandising Division at SPORTFIVE, Intervenant at MBA ESG, Rugby Marketing Manager & Head of Licensing at SPORTFIVE, Licensing and Merchandising Expert at FIFA, Licensing Intern at Nike, Founder and CEO of Troisième ligne and SHOWTEAM FRANCE.

Christophe is a versatile professional with a proven track record in sports licensing, merchandising, retail, and e-commerce, with a knack for developing successful partnerships and fostering brand growth.