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Christophe Morin
Media Neuroscientist, Award-winning Researcher, Author & Speaker
Professional Background
Christophe Morin is a highly respected authority in the fields of consumer research and advertising effectiveness, bringing over 30 years of invaluable experience to the industry. With a passion for understanding and predicting human behavior through scientific methods, Christophe has successfully launched and managed numerous businesses while holding senior leadership positions in various publicly traded companies. His deep knowledge of consumer neuroscience and neuromarketing has made him a sought-after expert who frequently shares his insights through speeches and lectures.
In 2013, Christophe joined the Adjunct Faculty at the Media Psychology Department of Fielding Graduate University as a professor of Media Neuroscience. His commitment to education and sharing knowledge with aspiring professionals in the field has allowed him to use his expertise to shape the next generation of media psychologists and marketers. Over the course of his impressive career, Christophe has delivered over 1,500 talks and lectures on the subject of neuromarketing, offering invaluable insights that leverage his extensive research into consumer behavior.
Education and Achievements
Christophe Morin's academic accomplishments are noteworthy and reflect a lifelong dedication to learning and contributing to the field of media psychology. He earned his Ph.D. from Fielding Graduate University, where he also completed his MA in Media Psychology. Prior to this, he obtained an MBA specializing in Marketing Research and Organizational Behavior from Bowling Green State University, laying a strong foundation for his business acumen and analytical skills. His educational journey began at Audencia Nantes Ecole de Management, where he studied for his Bachelor of Business Administration with a focus on marketing research.
In addition to his impressive educational credentials, Christophe has been recognized numerous times for his contributions to the industry. As a speaker, he received accolades from Vistage International in 2011, 2013, and 2021, highlighting his ability to engage and inform audiences with his valuable insights. Furthermore, as a consumer researcher, he has been honored by the Advertising Research Foundation (ARF) with awards in 2011, 2014, and 2015, further establishing his reputation as a leading figure in the research community.
Publications
Christophe Morin is also a prolific author, having published three best-selling books on neuromarketing that have gained widespread acclaim. His publication, "The Persuasion Code," released in 2018, is particularly noteworthy. It has been recognized as the most comprehensive exploration of how persuasion impacts the brain and has been translated into 14 languages, making it accessible to readers worldwide. This groundbreaking work has solidified Christophe’s position as an authority in the field, providing practical insights into the cognitive processes behind consumer behavior and motivational psychology.
Christophe’s latest book, "The Serenity Code," published in September 2020, introduces an innovative scientific model aimed at helping individuals rewire their brains. This transformative approach seeks to equip millions with the skills necessary to navigate life with reduced stress, anxiety, and depression, thus enhancing overall well-being. Through this work, Christophe continues to inspire others to embrace a more mindful and balanced lifestyle.
Notable Achievements
Christophe Morin's extensive career is marked by numerous significant achievements that underscore his expertise and commitment to advancing the field of consumer research and neuroscience. Having successfully founded and co-led SalesBrain, a pioneering company in neuromarketing, he effectively addressed the growing need for scientifically-based approaches to marketing. Through this venture, Christophe has not only influenced the marketing landscape but has also educated countless professionals on how to apply neuroscience principles to enhance advertising effectiveness.
As the Chief Scientist at StudentBridge, Christophe utilizes his expertise to develop data-driven strategies that facilitate deeper understanding among educators and marketers of how students and individuals engage with educational content. His work here amplifies his dedication to improving educational experiences through scientific insights into human behavior.
With his profound knowledge and ability to communicate complex concepts in an approachable manner, Christoph continues to be recognized as a thought leader and valuable resource within the consumer neuroscience domain. As he shares his findings with diverse audiences, Christophe remains committed to driving innovation and inspiring others in the pursuit of understanding human behavior.
Christophe Morin exemplifies a perfect fusion of academic expertise, entrepreneurial resolve, and a passion for improving personal well-being through scientific insights. His significant contributions to the fields of media psychology and neuromarketing position him as a thought leader in understanding the intricacies of human behavior and its implications in both business and personal contexts.