Christine Lustig

Christine Lustig is currently the Lead, North America Media Investment at Meta (formerly Facebook), where she oversees investment strategies across various media channels, including audio, print, and out-of-home advertising. Her role involves driving innovation within the Global Media Team and managing relationships with external agencies. She is responsible for providing thought leadership and developing best practices for leveraging both short-term and long-term investment tactics in Meta's advertising portfolio.13

Before joining Meta, Lustig held significant positions in media management, including leading U.S. Media at Mastercard. She has also worked at prominent advertising agencies such as Digitas and Mindshare, where she managed campaigns for major brands like American Express and Sprint Wireless.12 Her educational background includes a degree from Temple University.3

Lustig is recognized as a dynamic leader in the media and marketing sectors, known for her strategic insights and innovative approaches to media investment.