Katie Schnepf

Katie Schnepf is a Senior Partner and Managing Director at Mindshare, a prominent position she has held since May 2018.2 Based in the Greater Chicago Area, Katie brings extensive experience in the advertising and media industry to her role.3

Professional Background

At Mindshare, Katie is known for her leadership skills and expertise in the consumer packaged goods (CPG) sector. She serves as the Tyson Client Lead, demonstrating her ability to manage key accounts and drive results for major brands.4

Career Highlights

Katie's professional journey includes:

• Senior positions at Digitas before joining Mindshare
• Recognition as one of Adweek's "Working Mothers of the Year" in 2024, highlighting her ability to balance a successful career with family responsibilities4

Leadership Style

Colleagues have praised Katie for several notable traits:

• Consensus building: She excels at bringing teams together and fostering collaboration
• Open door policy: Katie maintains an approachable leadership style
• Prioritization skills: She demonstrates a strong ability to focus on what's most important1

Expertise

Katie's areas of expertise include:

• CPG industry knowledge
• Client management
• Media strategy
• Creative optimization5

Her role at Mindshare involves overseeing strategic initiatives, managing client relationships, and driving innovation in media and advertising solutions for major brands like Tyson.