Christine Drayer

Christine Drayer is the Chief Marketing Officer at The Peabody Awards, based in the Atlanta Metropolitan Area.1 She is a visionary and strategic marketing professional with extensive experience in developing successful marketing and promotional plans.1

Career Highlights

Current Role:: As Chief Marketing Officer at Peabody Awards since 2016, Drayer has been responsible for:

• Overseeing consumer marketing campaigns for key programming priorities across TBS, TNT, and Turner Classic Movies1
• Leading strategy for marketing initiatives, including brand development and management, partnerships, sponsorships, and creative development1

Previous Positions at Turner Broadcasting::

• VP of Marketing: Developed and implemented Turner's social media strategy, creating a team of experts to manage social communities of over 50 million fans1
• Director of Brand Development (2003-2006): Relaunched TBS as a destination for comedy, leading a creative campaign that won several awards, including an Effie and a Cannes Lion Silver1
• Senior Manager, New Business Development (2001-2002): Developed business plans for driving incremental revenue through merchandising, licensing, and brand extensions1
• Entertainment Marketing Manager, TBS (2000-2001): Created and implemented annual marketing and media plans for TBS priority programming1
• Marketing Manager, Ad Sales (1996-1999)1

Skills and Expertise

Christine Drayer's expertise includes:

• Digital marketing
• Social media strategy
• Brand strategy
• Experiential marketing
• Media planning
• Creative development
• Strategic partnerships1

Throughout her career, Drayer has demonstrated a passion for fostering innovation, collaboration, and creativity to drive results in a rapidly changing marketplace.1 Her experience spans various aspects of marketing, from traditional media to digital platforms, making her a well-rounded and accomplished marketing executive.