Christina Valdez

Christina Marshall-Valdez is a strategic and passionate leader with a track record of delivering dynamic business results for both entrepreneurial ventures and $1B+ mega brands in industries such as Apparel & Retail and Consumer Packaged Goods.

With a background in developing brand and channel strategy, integrated marketing plans, and advertising communications, Christina excels in creating powerful and effective brand communications for a variety of brands, from iconic to emerging ones.

Christina is committed to driving business growth by focusing on top-line volume and bottom-line profitability. She has a keen interest in understanding consumer insights to keep brands relevant and appealing in today's market.

Her core competencies include new product development, business development, brand strategy, integrated marketing communications, P&L management, sustainability, agency management, project management, competitive landscape assessment, and retail merchandising strategy.

She has a strong educational background with a Master of Business Administration (MBA) in Marketing Innovation & Entrepreneurship from the University of Southern California - Marshall School of Business, and a BA in Marketing, Advertising & Cultural Identity Politics from New York University.

Christina has held key roles at notable organizations including SC Johnson as Chief of Staff in the CMO Office, Brand Manager for Ziploc and Expand Innovation, Sustainability Lead for Ziploc, as well as Founder of Elu Apparel, LLC. She has also worked at The Kraft Heinz Company, Target Corporation, MRM Worldwide, and other organizations in various marketing and leadership roles.

Throughout her career, Christina Marshall-Valdez has demonstrated expertise in portfolio renovation strategy, consumer insights, team leadership, and recruiting, making her a versatile and accomplished professional in the marketing and retail industries.