Christina James

Christina James is a customer advocate with over 15 years of experience in customer analytics and research in ecommerce, software, and mobile product development.

She is known for her expertise in developing programs that leverage customer data to make informed business decisions and has a passion for customers, data, and fostering collaborative teams.

Christina has strong business acumen and a deep understanding of cross-functional requirements, such as marketing, sales, QA, and engineering.

Her career highlights include leading research and analytics projects to drive crucial business decisions related to customer needs, segmentation, acquisition, retention, product optimization, and risk management.

She excels at engaging with stakeholders across all levels, from C-suite executives to test engineers, to advocate for the value of research and customer data, drawing on her extensive functional leadership experience to build credibility.

With a broad range of experience throughout the product development lifecycle, she is adept at activities such as customer research, UX design, on-site testing, QA, and technical and product communication.

Christina has a proven track record of building high-performing teams from scratch and implementing research and A/B testing platforms, survey tools, VOC tools, and research labs.

Her educational background includes a Ph.D. in Applied and Experimental Psychology, a Master of Arts in Human Factors and User Interface Design, and a Bachelor of Arts in Psychology, all from reputable institutions.

Throughout her career, she has held significant roles in esteemed organizations such as REI, Getty Images, Attenex, Tegic Communications, AOL (currently Nuance Communications), Boeing, and the Federal Highway Administration.