SUNY Oneonta

Marist College

White Plains High School

Interim Head of Marketing at Spikeball Inc.

Skills: Growth Marketing · retention marketing · lifecycle marketing · Email Marketing · Mobile Marketing · Loyalty Programs · Growth Management · Analytical Skills · Business Growth · Strategic Marketing Management

Jaanuu

Growth Manager

Skills: Project Management · Wrike · Asana · Start-up Environment

Creative Project Manager

•Headed strategic planning and brand management in support of company priorities to boost awareness and drive sales
•Managed marketing team and calendar; directed cross-functional collaboration between sales, ops and wholesale teams
•Oversaw new product development timelines for the new Standard Kit and managed all project stakeholders
•Coached and mentored junior staff in their learning and development

Spikeball Inc.

Interim Head Of Marketing

•Operated as Project Manager for new product launches, marketing campaigns and all company-wide activations
•Established and spearheaded SMS Marketing, yielding 111x ROI within the first 6 months; owned data-driven strategy, creation and execution including list build, campaigns, conversion, post-purchase and conversation
•Designed, built and managed our International Ambassador Program, driving $2MM/year in attributed revenue in 2022 with over 4,000 active members; implemented European-specific site and launched new universal points-rewards program in support of company-wide KPIs. Managed end-to-end development and execution of email and SMS
•Managed Spikeball mobile App and development team; coordinated roadmap, timelines, and in-app campaigns. Drove over 110,000 lifetime users 
•Managed relationships with, contract, and social plan for Team Spikeball, comprised of 12 sponsored athletes across USA + Europe

Senior Marketing Manager

•Executed all tournament marketing and creative development for our competitive arm, Spikeball Roundnet Association 
•Increased ambassador revenue 50% and quadrupled program ambassadors to 2,500; re-designed Ambassador Program, planned and produced marketing campaigns (email, social) and fostered growth of local leaders
•Doubled Spikeball Ambassador Organizations to 90 organizations across 40 countries 
•Doubled app user-base to 50,000 users; built and oversaw development roadmap, directed the relationship with our agency partner. Hired full-time developer and brought development fully in-house

Marketing Manager

•Overhauled and transformed the Spikeball Ambassador Program; initiated KPI-supporting points-based rewards program
•Increased independent tournaments by 40% and supported local leaders and 150+ tournament directors
•Generated awareness around the Spikeball brand and tournaments, focusing on HS and Collegiate growth

Associate Marketing Manager

•Event prep and post-event work (insurance, SLA, permits, etc)
•Supported WP BID events as on-site staff 
•Recruited new businesses for the Shop White Plains discount card program

White Plains Business Improvement District

Events and Promotions Coordinator

•Designed, coordinated, and distributed marketing materials for print, mail, and online newsletter distribution
•Managed company website, CRM database and social media platforms
•Tracked and analyzed market trends and data 
•Wrote and edited articles, press releases, proposals, engagement letters and promotional material

Christina Coppola