Christiana DiMattesa Houser

Christiana DiMattesa Houser is an accomplished and creative marketing director with a successful 20+ year career in retail. Houser is passionate about the future of retail and possesses deep expertise in athletic apparel and footwear. With her proven track record of generating unique ideas, she has seamlessly executed marketing programs across 2,000+ stores and has continuously innovated to engage consumers and drive revenue in a highly-competitive retail landscape.

Houser is a natural leader with excellent networking, negotiating, and team-building skills. She has diversified expertise in marketing strategy, in-store experience, event activation, retail operations, procurement, and store management. Her ability to leverage emerging technology has allowed her to develop memorable "wow-factor" experiences that elevate brands and engage consumers, leading to her being a proactive thought leader in the industry. Houser has successfully created partnerships with major athletic brands such as Nike, Adidas, UA, Reebok, Timberland, and Asics.

Houser's areas of excellence include retail innovation, experiential marketing, engagement marketing, brand marketing, direct-to-consumer (DTC) marketing, consumer experience (CX) ideation, team leadership, cross-channel management, and procurement. She studied Bachelor of Arts, Speech Communication and Rhetorical Studies at Hofstra University.

Houser has held several leadership positions throughout her career, including Senior Director Marketing, DTC Channels & Experiences, The Americas at Under Armour, Director of In-store and Experiential Marketing, North America at Under Armour, Marketing Brand Manager: Ann Taylor Factory & Loft Outlet Stores at ANN INC., and Sr. Marketing Manager: In-Store Experience: Foot Locker, Kids Foot Locker at Foot Locker, Inc.