Christian Zanders

Christian Zanders is a seasoned entrepreneur and e-commerce expert who currently serves as Partner & Head of E-Commerce at Wellstreet, an early-stage investment fund managing over 20 portfolio tech companies. With more than 20 years of experience in the e-commerce industry, Zanders has established himself as a prominent figure in the Nordic e-commerce ecosystem.1

Career Highlights

Jetshop Founder:: Zanders founded Jetshop, which grew to become the largest e-commerce platform in the Nordics. He ran the company as CEO until 2017 when it was partially acquired by EOC Capital.2

SEBC Founder:: He also founded the Scandinavian E-business Camp (SEBC), one of the largest online retail conferences in the Nordics, attracting over 1,000 visitors annually.2

Wellstreet:: In 2019, Zanders joined Wellstreet as Head of E-commerce and was tasked with leading the expansion of Wellstreet and The Factory to Gothenburg.3 In 2020, he was promoted to Partner and Head of E-Commerce at Wellstreet.5

Brink Commerce:: Zanders is also involved with Brink Commerce, a SaaS e-commerce platform for larger and fast-growing e-retailers, where he serves as Head of Business Development.45

Expertise and Contributions

Despite having no coding skills, Zanders has been deeply involved in product development throughout his career.1 His expertise lies in understanding the challenges faced by e-retailers and identifying future technological requirements in the rapidly evolving e-commerce landscape.1

Zanders believes that e-commerce is poised for significant growth, predicting that online trade in the European market will more than double in the next 5-10 years from its current level of around 15%.1 His insights and experience make him a valuable asset to Wellstreet's portfolio companies and the broader e-commerce ecosystem.