Christian Kirkland

Christian Kirkland is the Group Manager of Marketing Business Analytics and Data Science at Publix Super Markets, a role he has held since October 2020. Based in Lakeland, Florida, his responsibilities include developing data science methodologies to assess the financial and behavioral impacts of marketing activities, which are crucial for strategic decision-making within the company.

Professional Experience

• Group Manager, Marketing Business Analytics and Data Science
  Publix Super Markets (October 2020 - Present)
  Focuses on analyzing customer behavior to influence marketing strategies and optimize sales.

• Manager, Marketing Business Analytics & Data Science
  Publix Super Markets (October 2015 - Present)
  Responsible for assessing the impact of marketing initiatives on sales and customer engagement.

• CRM Analytics Consultant
  Publix Super Markets (November 2014 - October 2015)
  Developed statistical models for customer behavior analysis and provided insights for marketing campaigns.

• Data Analyst
  Exide Technologies (June 2011 - July 2013)
  Created databases for statistical analysis and developed models for regulatory compliance and financial performance.

Education

• Master of Business Administration (M.B.A.), Finance and Marketing
  University of South Florida

• Master's of Science, Management & Statistics
  University of South Florida

• Bachelor’s Degree, Marketing & Finance
  University of South Florida

Christian Kirkland's expertise in data analytics and marketing strategy plays a pivotal role in shaping Publix's approach to customer engagement and business growth.