<a href="https://www.globenewswire.com/en/news-release/2019/02/19/1734361/0/en/Total-Economic-Impact-Study-Finds-Mirakl-Marketplace-Platform-Can-Deliver-162-ROI.html" target="_blank">Total Economic Impact Study Finds Mirakl Marketplace Platform Can Deliver 162% ROI</a>&nbsp;&nbsp;<font color="#6f6f6f">GlobeNewswire</font>

Total Economic Impact Study Finds Mirakl Marketplace Platform Can Deliver 162% ROI - GlobeNewswire

<a href="https://www.globenewswire.com/news-release/2019/02/19/1734361/0/en/Total-Economic-Impact-Study-Finds-Mirakl-Marketplace-Platform-Can-Deliver-162-ROI.html" target="_blank">Total Economic Impact Study Finds Mirakl Marketplace Platform Can Deliver 162% ROI</a>&nbsp;&nbsp;<font color="#6f6f6f">GlobeNewswire</font>

ESSEC Business School

VP Revenue Ops, EMEA at Mirakl

Mirakl

VP Global Revenue Operations

VP Revenue Operations, EMEA

VP Sales Operations & Business Development, EMEA

Director Of Marketing And Business Development, EMEA

Marketing Director, EMEA

Heading pre- & post-sales operations for Groupon FR/BE/NL Local activities, including : 
- Revenue management : strategic planning, email marketing, merchandising. 
- "Deals" production : content management, editorial, Q&A tasks
- Account management / Merchant services (local businesses)
- Teams of 50+ , worked on outsourcing / offshoring plans

Groupon France

Director Of Operations, FR & BENELUX

Head of Strategic Planning

Head of Business Intelligence

Managed Fnac.com Consumer Electronics & Computer Categories : product selection, pricing, promotions, site merchandising & content, e-mail marketing. 
Accelerated YoY turnover growth. Launched new (web specific) pricing strategy. Coordinated operations with physical retail network. Managed a team of 15 people.

Fnac.com

Category Lead Computers & Consumer Electronics (Resp. Produits Techniques)

Managing eBay.fr Internet marketing investments, with full responsibility of spending (>20M€/year) and ROI, across all advertising channels: Display (negotiation of key partnerships, >1M€ investment/year); Affiliate Marketing (rolled out eBay proprietary affiliate platform in France, Paid Search (drove significant ROI gains). Launched online marketing operations for new Business Units (eBay Motors/eBay Classified). Managing a team of 6.

eBay

Head of Internet Marketing, France

In charge of SEM and Affiliate Marketing for eBay France, managing a team of 3 people. Defined advertising strategy/action plans, managed budget for those channels, led keyword buying/optimization (internal management), and affiliate marketing operations (affiliate portfolio management, price changes), running performance and ROI analyses.

Internet Marketing Manager (SEM, SEO, Affiliates), France

Set up and implemented direct partnerships with major Online Media players (ISP, portals), including: business development, partner relationship management, efficient media planning, marketing messages / material development and optimization. Identify and develop new business opportunities (eg: natural search)

Internet Marketing Specialist (Display, partnerships), France

Developed Phone&amp;Video Games categories in leveraging demand and supply drivers, seller recruitment, online vertical marketing.

Category Manager, Phones&Video Games, France

Worked on a online content management project for a major French publishing company - business needs assessment, technical specifications.

Accenture

Junior Consultant, High Tech & Telecom, France

Launched “iBazar Pres de Chez Vous&quot; - local auctions (product requirements, marketing, partnerships), led integration of new services on the platform (escrow / shipping services), worked on first Internet audience metrics reports/analyses

iBazar

Marketing specialist, France

Participated in a major product launch (Ariel Tablets - new market segment) : led massive sampling operations (budget management, leaflet, couponing, shipping, in-store animations); organized press relations events; participated in sales forces training (created sales tools / booklets); conducted market analyses.

Procter&Gamble

Assistant Product Manager, Marketing, ARIEL brand, France

In charge of TV audience analysis for a major sport event (World Cup “France’98” ).

Christel Toriello