Chris Watt

Chris Watt is the Director of Digital Publishing at adidas, responsible for social media marketing across Western Europe.1 He has been working for adidas since 2013, where he started as one of the first in-house social media managers.1

Career Highlights

Prior to joining adidas, Chris led social strategy for sport-related clients at Creative Digital agency Glue Isobar.1 At adidas, he has played a significant role in driving digital transformation within the company, particularly as part of the adidas global key city Newsroom network.1

Responsibilities and Achievements

In his current role, Chris is responsible for managing consumer-facing content on adidas' social media platforms across Western Europe.1 He collaborates closely with various teams within adidas, including:

• Global newsroom network
• Brand marketing
• Media
• E-commerce
• Sports marketing
• Entertainment & influencer marketing

Chris has been involved in several high-profile projects and campaigns, including:

• 2014 World Cup
• Ultra Boost and NMD footwear launches
• Manchester United kit launch
• Stormzy activations1

Expertise and Passion

Chris is known for championing social innovation and scaling industry-first ideas across various social media platforms, including Snapchat, Instagram, Facebook, YouTube, and Twitter.1 He is passionate about helping people achieve their potential, engaging in reverse mentoring within adidas, and creating innovative approaches to hiring and supporting the next generation of creative leaders.1

Chris Watt holds a Masters in Digital Media Management from Hyper Island, which he completed between 2014 and 2016.2