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    Chris Watson

    Strategic Storyteller | Event Creator and Consultant | Bourbon Lover | Coffee Snob | Nintendo Champion | Board Game Nerd

    Chris Watson is a strategic storytelling expert with a passion for using narratives to drive sales, marketing, HR, leadership, and customer service strategies.

    Through a background that includes executive roles, podcasting, authoring books, and conducting training sessions, Chris has consistently exceeded sales targets and earned accolades like the National Sales Team of the Year award multiple times.

    Having a diverse educational background ranging from an Executive MBA to a Bachelor's in Business Administration, Chris has honed his skills in communication and business management.

    Chris has held various positions in different organizations, from being the Chief Revenue Officer at Momenta Fire to the Chief Experience Officer at Crafted Events, showcasing his versatility and expertise in strategic storytelling across sectors.

    As a mentor at Endeavor and with experience in sales, marketing, and education, Chris has a wealth of knowledge to share on using storytelling to enhance leadership, sales, and marketing efforts.

    The founder of Craft & Compel and Watson Innovative Group, Chris has contributed to various organizations and podcast platforms, leveraging his expertise in strategic sales and storytelling to drive impactful narratives.

    With a focus on aligning storytelling with business objectives, Chris helps organizations create compelling campaigns and foster cohesive cultures through the power of narrative.

    Whether articulating vision for leadership, enhancing sales strategies, or crafting resonant marketing campaigns, Chris's insights on strategic storytelling can transform how businesses connect with their audience and drive success.

    Chris's background in education, as a professional educator and founder of Watson Soccer Clinics, highlights his passion for storytelling and its role in personal and professional growth.

    Through roles in sales management at Johnson & Johnson Vision and ADP, Chris has demonstrated his ability to leverage storytelling to drive sales success and engage audiences effectively.