Chris Small

Chris Small is a seasoned marketing executive currently serving as the Fractional Chief Marketing Officer at Accretive Marketing, where he specializes in helping early-stage startups develop effective go-to-market strategies and accelerate revenue growth. Based in Franklin, Tennessee, he has a strong background in growth marketing, having driven millions of dollars in marketing-sourced revenue throughout his career.

Professional Background

• Current Role: As a Fractional CMO at Accretive Marketing since May 2021, Chris focuses on various aspects of marketing strategy including program allocation, budgeting, demand generation, and brand positioning. His work is particularly geared towards startups in the Seed to Series B funding stages.12
• Previous Experience:
  • VP of Growth at FILMPAC (April 2023 - Present)
  • Owner of Marketer Crew, where he shares bite-sized marketing lessons with a growing audience.1
  • VP Marketing at Soundstripe (November 2017 - April 2021), where he played a crucial role in scaling the company from zero to over $10 million in annual recurring revenue (ARR) during its growth phase.1

Skills and Expertise

Chris is recognized for his ability to execute comprehensive marketing strategies that align with business objectives. His expertise includes:

• Marketing Strategy Development
• Demand Generation
• Brand Positioning
• Team Leadership and OKR Setting

He emphasizes a partnership approach with startup founders, focusing on long-term growth and financial alignment.12

Education and Philosophy

Chris believes in a people-first approach to marketing, valuing relationships and shared visions for sustainable growth. His philosophy centers on viewing marketing as a revenue-generating function rather than just a cost center.1

For more detailed insights into his professional journey and services, you can view his LinkedIn profile under the username chrissmallemail.