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Chris Rocha
VP of Marketing at FishAngler
Chris Rocha is a seasoned professional with a diverse background in web, mobile, app & eCommerce, covering management, consulting, project oversight, and site optimization with a keen focus on P&L responsibility.
His expertise encompasses campaign start-up, marketing operations management, brand development, and digital marketing, showcasing a strong passion for emerging technology and a commitment to continuous learning and industry collaboration.
Chris's additional experience includes web design & development, graphic & logo design, and online marketing consulting, making him a versatile and well-rounded professional.
His specialties include brand development, customer acquisition, SEO, paid search & SEM, content marketing, digital media, social media marketing, mobile/app marketing, product marketing, site testing & analytics, as well as team building & leadership.
Education-wise, Chris studied Bachelor of Business Administration with a focus on Marketing at California State University, Long Beach, and pursued a Master of Arts in Sports Management with a concentration in Online Media & Advertising from San Jose State University.
Throughout his career, Chris has held key positions at reputable organizations including VP of Marketing at FishAngler, Digital Marketing Director at Cabela's, Director of Customer Acquisition at Harry and David, Digital Marketing Manager at West Marine, Online Marketing Manager at Snapfish, and Marketing Program Manager at Snapfish.