Chris Lake

Chris Lake is the Head of Marketing at Vestd, a UK-based platform specializing in share schemes and equity management for small and medium enterprises (SMEs). He has been in this role since February 2019, where he focuses on increasing brand awareness, generating leads, and enhancing customer engagement through various digital marketing strategies and content creation efforts.134

Professional Background

Chris has a rich and diverse background in marketing, content, and e-commerce. Before joining Vestd, he held several significant positions:

• Head of Content at Guild (February 2018 - February 2019)
• Digital Marketing Consultant at Orangeclaw (March 2017 - February 2019)
• VP of Inbound Marketing at DueDil (December 2014 - October 2015)
• Various director roles at Econsultancy from 2010 to 2014, including Director of Content and Director of Product Development.14

Chris began his career as a tech journalist at Netimperative, which laid the foundation for his extensive expertise in digital marketing and content strategy.1

Skills and Contributions

With over a decade of experience, Chris is recognized for his ability to plan, create, and optimize digital marketing campaigns across multiple platforms such as Facebook, Instagram, TikTok, and LinkedIn. His work at Vestd involves leveraging a mix of digital tactics to promote the company's innovative share schemes and build a loyal customer base.24

Chris is also noted for his thought leadership in the industry, contributing to discussions on effective marketing strategies and e-commerce practices.4