Chris Roberts

Chris Roberts is the Global Head of Event Marketing at Riot Games, a position he has held since October 2022. Based in Santa Monica, California, he is responsible for overseeing the company's event marketing strategies and execution, focusing on creating engaging experiences that resonate with audiences globally.12

Professional Background

Before joining Riot Games, Roberts had an extensive career in marketing and event management:

• Director of Experiential Marketing at Activision (April 2020 - October 2022): He led initiatives to create impactful brand experiences through events and storytelling.1
• Senior Manager of Global Music Projects at Red Bull (October 2016 - March 2019): Here, he was involved in fostering creativity in music through various global initiatives.1
• Festival Director at SXSW (April 2013 - April 2015): Roberts played a crucial role in managing one of the largest music festivals in the world.1
• Head of Artist Relations & Events at VICE Media (April 2009 - April 2013): He was instrumental in scaling VICE’s global presence while managing numerous high-profile events.1

Education and Achievements

Roberts holds a Bachelor of Arts in English Language and Literature from Carleton University. His work has earned him several accolades, including recognition from Billboard and Grammy nominations for his contributions to the music industry.12

Current Role

In his current role at Riot Games, Roberts continues to leverage his expertise in experiential marketing to enhance the company’s brand presence through innovative events that connect with fans and stakeholders alike.1