Texas McCombs School of Business

Director, Concept & Channel Strategy at Nestlé Coffee Partners

Nestlé

Senior Director, Commercial Development + Sales Enablement

Leads team that develops channel and segment strategies, rooted in deep research, insights, and expertise to drive long-term business value.  Responsible to develop a pipeline of new concepts, businesses, and models.  Serves as the nexus between Sales and the rest of the organization to ensure delivery of business objectives by creating sufficiency in the total market plan and developing tools to drive flawless execution.  Owns the development, alignment, and communication of the business's Go-To-Market Plan to Sales teams. Delivers channel growth leveraging core business drivers and compelling innovation with effective tools to evolve our Sales approach.

Director, Commercial Development and Channel Strategy

Formed Channel Strategy team and launched new organizational capabilities designed to grow new platforms and strengthen core business, while responding to dramatic shifts in industry landscape. Developed, led, and launched a go-to-market strategy, product development, and integrated marketing activation for startup brand Chameleon Organic Coffee to expand into Foodservice and Office Coffee channels. Evaluated and developed strategies for new ventures.  Led design and development of new food and beverage concepts from ideation to launch.  Led a team that included Product Manager, Brand Managers, Sr. Brand Manager, Project Manager, and Design Program Manager roles.

Director of Brand Management, Concept & Channel Strategy

Launched Chameleon Cold Brew nationally into Foodservice and Office Coffee channels . Served as Marketing and business lead for the technical integration of Chameleon Foodservice into Nestlé. Launched a Concept Design studio focused on developing consumer brand experiences for Food and  Beverage operators to deploy for brands including Starbucks and Chameleon. Led a team that included Project Manager and Design Program Manager.

Senior Brand Manager, Innovation

Led a team of sales professionals to elevate brand presence, sales, and profit in the region with Licensed Stores, Foodservice, and Office Coffee programs. Responsible for coaching and developing the team in order to deliver financial results through leading strong business-partner relationships and effective market development planning.

Starbucks

regional manager, Business Development

Expanded brand awareness and increased sales and profits through negotiation, development and execution of global supply agreements, master licensing contracts, and sales and marketing initiatives with large companies and industry leaders.

Assisted in long-term strategic planning, customer tiering and budgeting.  Built long-term account value with executive level relationships within key accounts. Designed and recommended sales and marketing programs. Delivered business reviews, including performance measures, labor management, revenue generation, site development, trend analysis, program and product initiatives and strategic planning.

Managed partnerships and direct sales and development activities to achieve sales and profit goals. Negotiated national account agreements, including master licensing agreements and foodservice supply contracts. Developed proposals, delivered presentations, and gained consensus on terms of contracts.

Managed and developed team supporting business partners.

senior national account executive

Expanded brand awareness and increased sales and profits through negotiation, development and execution of global supply agreements, master licensing contracts, and sales and marketing initiatives with large companies and industry leaders.

national account executive

Responsible for implementation and maintenance of web-based business intelligence applications for a set of healthcare clients, managing the communication, project timelines and technical responsibilities throughout projects.

The Advisory Board Company

Business Analyst

Directed key national and regional corporate development and marketing relationships. Managed whole lifecycle of a regional portfolio of Licensed Stores, including prospecting, market planning, sales, contract negotiation, renewals, and ongoing executive account management from inception to closure.

business development manager

Managed strategic relationships with some of Starbucks’ largest customers, from functional to executive level. Initiated and/or led store development, marketing and operational initiatives to enrich customer experience, brand equity, and profitability. Starbucks Leader of the Quarter, 2007.  Trained and developed one new National Account Executive.

Provided leadership, consultative support and service to existing and new licensed stores to ensure profitable revenue growth, best in class customer experience, product quality and profitability in diverse channels; with a focus on staff development & customer engagement. Directed district to achieve highest customer satisfaction results in business unit in 2005. Starbucks District Manager of the Year, US East Division, 2004.

Chris Little