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Allison Boland
Senior Director, Environmental Sustainability at Nestlé Purina North America
Allison Boland is a Senior Brand Manager for Purina ONE at Nestlé Purina North America. In this role, she is responsible for leading the brand strategy and innovation pipeline for Purina's super premium dog food line. Her work involves collaborating with various markets to implement strategies that drive sustainable and profitable growth for the brand.
Professional Background
Allison has extensive experience in brand management, having worked in various capacities within Nestlé Purina. Her career includes significant roles focusing on product innovation, marketing strategies, and consumer insights. She has been involved in launching new products and enhancing existing offerings, ensuring they meet consumer needs and market trends.
Key Responsibilities
- Brand Strategy Development: Leading the vision and strategic direction for Purina ONE.
- Innovation Pipeline Management: Overseeing the development of new products based on consumer research and market analysis.
- Cross-Market Collaboration: Working closely with approximately 30 markets to ensure effective implementation of brand strategies.
Allison Boland's expertise in brand management, coupled with her strategic vision, positions her as a key player in driving the success of Purina ONE within the competitive pet food market.
