Chris Johannessen

Chris Johannessen is the Marketing Technology Manager at Reading Truck, a position he holds in the Greater Philadelphia area.3 As part of the Marketing and Sales Support team at Reading Truck, he likely plays a key role in developing and executing strategies that drive brand awareness and sales growth.4

Professional Background

Chris Johannessen has extensive experience in marketing technology, sales technology, and digital transformation.3 Prior to his current role at Reading Truck, he has worked for several notable companies:

• OneMain Financial
• McKinsey & Company
• Sia Partners1

Expertise and Responsibilities

As a Marketing Technology Manager, Chris's responsibilities likely include:

• Overseeing marketing technology systems and tools
• Implementing and managing digital marketing strategies
• Analyzing data to improve marketing effectiveness
• Collaborating with sales and marketing teams to support business growth

Previous Roles and Achievements

Before joining Reading Truck, Chris held significant positions in other companies:

• VP eCommerce at Springleaf Financial Services
• Director of Digital Analytics at TPG Direct/Omnicom
• Digital Marketing Analytics Lead at Barclaycard US/Barclays
• Analytics Product Manager at GSI Commerce/eBay Enterprise2

During his career, Chris has received several awards for SEO, internet marketing, analytics, and knowledge management. He has also filed multiple US Patent applications, resulting in two granted patents.2

Industry Involvement

Chris is actively involved in the digital analytics and marketing analytics communities:

• Serves on the Research Council of the Wharton Customer Analytics Initiative
• Member of the Industry Advisory Board of Temple University's Global Center for Big Data and Mobile Analytics
• Advisor to Becker College's Data Science program
• Philadelphia Co-Chapter leader for the Digital Analytics Association2

He has also been a speaker at various analytics and innovation events, including eMetrics and Digital Analytics Association Symposia.2

Chris Johannessen's LinkedIn profile can be found at linkedin.com/in/chrisjohannessen, where more details about his professional experience and accomplishments may be available.3