Chia Roxas

Chia Roxas is a Strategic Marketing Executive with over a decade of experience specializing in connecting brands with their target audiences by utilizing disruptive storytelling and digital channels.

With a background spanning various industries and cultures, Chia excels in crafting compelling brand communications and refining brand vision both internally and externally.

Chia's expertise lies in managing end-to-end projects that drive profit optimization, evident in her successful project that boosted company revenues by 12% and reduced operating costs by 9%, ultimately facilitating the company's transition to going public.

Education-wise, Chia holds a Master of Business Administration (MBA) in Business Administration and Management with a focus on Marketing and Strategy from INSEAD, complemented by a Bachelor of Science in Communications Technology Management from Ateneo de Manila University.

Chia's professional journey includes roles like Senior Product Marketing Manager at Deezer, Assistant Vice President of Corporate Marketing and Digital Transformation at Maxicare Healthcare Corporation, Regional Brand Marketing Director at ZEN Rooms, Supervisor at Philip Morris International, Consumer Engagement Specialist at Philip Morris International, Assistant Brand Manager for Tide at Procter & Gamble, CRM Specialist at ABS-CBN Global, Ltd, and Product Specialist at PLDT.