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Cheryl Han
Head of Bergdorf Goodman Online at Bergdorf Goodman
Cheryl Han is a senior executive at Bergdorf Goodman, a luxury retailer owned by Neiman Marcus Group. She currently serves as Chief Digital Officer & SVP, Customer Strategy at Neiman Marcus Group, a role she took on in June 2024.4 Previously, she held the position of Senior Vice President of BergdorfGoodman.com and Customer Strategy.12
Han joined Bergdorf Goodman in September 2018 as a contractor, working with the company's president to establish the strategic growth plan for BergdorfGoodman.com.2 She transitioned to an in-house role as Vice President of Bergdorf Goodman Online in February 2020, overseeing the overhaul of the BG site experience and the launch of its first app.12
Prior to her tenure at Bergdorf Goodman, Han was the CEO and founder of Keaton Row, a company focused on delivering online personal styling services.12 She also consulted with Neiman Marcus on their Digital Luxury Experience program.2
Han's educational background includes an MBA from Harvard Business School and an undergraduate degree from the University of Pennsylvania.2 Her LinkedIn profile can be found under the username cheryl-han-28b2066.3
