University of Delaware

Website Production -  Digital Innovation  -  Digital Marketing  -  Product Management

• Direct company-wide production and launch of digital resources, including Rep-Triggered Email (RTE) and Interactive Visual Aids (IVAs). Manage a budget of approximately $500K.

• Oversee creation, development, and delivery of omnichannel marketing resources, including HCP and patient websites, email campaigns, and customer engagement initiatives, for multiple therapies.

•Develop and execute strategic digital programs and optimizations, leading to a 35% reduction in production time through the implementation of innovative processes and procedures

• Partner with cross-functional teams, including Marketing, Creative Agencies, IT, and Development, to align promotional pieces with regulatory guidelines and ensure compliance with Promotional Regulatory Committee, Regulatory, Medical, Legal, and Government bodies. 

• Manage relationships with multiple vendors and agencies to ensure timely delivery of products and services. Skillfully negotiated and executed contracts, resulting in favorable terms and cost savings of over $63k.

• Contributed to the successful launch of a high-priority patient engagement program by collaborating with Marketing, Omnichannel, IT, and Campaign Operations on two initiatives focused on patient retention and lead generation.

Biogen

Sr. Manager Digital Operations and Production Omnichannel Engagement 

• Managed strategy and production of over 55+ new HCP and Patient websites, updates, redesigns, and email campaigns annually for Regional and Global branded and unbranded therapy teams. Focused on 30 brands across  multiple therapeutic areas: Oncology, Rare Diseases, Blood Disorders, Neurology, Multiple Sclerosis, Dermatology, and Respiratory.

• Led team of 6 Digital Project Managers, overseeing end-to-end project management globally, responsible for ensuring successful delivery of web development and redesign projects. Managed project timelines and budgets, ensuring efficient utilization of resources and effective communication with stakeholders.

• Partnered with cross-functional teams (Brand, Marketing, Medical Affairs, Portfolio) to develop and execute strategic digital and non-digital campaigns aligned with brand strategy for web, email, print, social media, CRM, SEO. Ensured compliance with PRB, Digital Governance, IT, Medical, Legal, Regulatory, and FDA/PAAB regulations.

• Contributed to 2 new product launches (Sarclisa and Nexviazyme) and new indication approvals for Dupixent. Managed the planning of PDUFA launches, ODPD feedback, 2253 submissions, label updates, and virtual congresses.

•Trained multiple teams (Brand Leads, Data Stewards, MCE Strategists, CRM Managers, and Analytics) on MCE services such as SMS, prioritized projects with the Global team, and onboarded 7 new countries. Served as Global AWS production lead, driving program development and process implementation.

• Developed virtual training for the roll-out of 2 new web content management platforms introducing 3rd-party creative agencies to project processes and responsiblities, implemented in multiple countries, resulting in a 95% design adherence rate, reducing costs for web project design and development.

Sanofi

Digital & Multichannel Engagement Project Leader, Global

•	Designed, launched, and directed multi-channel digital programs in 17 countries and emerging markets including South America and Asia; focus in Diabetes, Cardiovascular, Rare Disease and Oncology. 

•	Collaborated with key stakeholders to establish digital strategy and execution. Developed full program lifecycle from creation to execution. 

•	Negotiated and managed multiple project budgets and budget allocation, totaling $10M+. 

•Built relationships and facilitated operations of 8 third-party vendors and external partners contracted for digital project development and deployment. 

•	Led collaborative cross-functional team of 45+ Operational Leads, Regional Trial Managers, Clinical Project Leaders, Clinical Trial Operations Managers, and Digital Catalyst Group 

•Introduced new “Train the Trainer” digital training module for best practices and third-party services to internal study teams and external clinical sites in order to champion digital transformation across the business. 

•	Received multiple program material quality assurance approvals from global legal teams and regulatory bodies i.e. Ethics Committees and Institutional Review Boards, in accordance with national and local regulations and GDPR guidelines. 


Awarded Breakthrough Program Recognition: Teamwork and Act for Change (Oct. 2018, Dec. 2018)

Digital Clinical Services Manager

•	Redesigned and owned $50M+ vertical-wide Loyalty and Retention Partnership Program comprised of the top 50 global pharmaceutical/healthcare and CRO companies. Fueled revenue by 10% annually, modernized program utilizing growth marketing, increasing customer acquisition by 80%.

•	Introduced product vision, product roadmap, and strategic plans to increase program offerings, ensure customer success and launch new product features resulting in growth of customer acquisition by 80%. Maintained product backlog and led new releases.

•	Fueled revenue by 10% annually by improving client engagement and strengthening retention levels. Managed program budget of $90K for client-focused events, KOL presentations, and new feature launches.

•	Developed desktop and mobile UI/UX design for customized client websites. Performed Q/A testing and accelerated completion using agile sprints. 

•	Led collaborative cross-functional teams of 10+ managers and directors in Client Success, Product Marketing, Business Development and Thought Leadership.

•	Increased brand marketing and equity via email and social media campaigns by designing strategic marketing briefs, go to market strategy, messaging, positioning and competitive differentiation. Conceptualized and designed sales enablement materials and conducted training for sales and service teams.

•	Implemented and commissioned new program metrics utilizing data-driven research and market analysis to meet KPIs and determine areas of focus for increased ROI. 

•     Nominated for the Quarterly Excellence in Performance Award.

Informa

Product Manager and Marketing Manager

•	Played a pivotal role in providing analytical support for the development of digital business intelligence services and sales management strategies for multiple new and existing products.

•	Oversaw a division-wide client engagement project of 30+ to garner qualitative and quantitative user feedback/insight and discern customer needs and pain points. Presented findings to Sr. Executives for implementation of new processes leading to 7% increase in revenue over following two quarters.

•	Partnered with design and engineering teams to execute full product lifecycle management: design concepts, wireframes, product strategy, and go-to-market plan for a new digital product generating $600K+ revenue in one quarter.

•	Participated in weekly product backlog and release meetings with the development and design teams to deliver on new product features. 

•	Performed industry, market, and user research and competitive analysis to identify key trends, explore user needs, and create a competitive intelligence matrix that assisted with design development and strategy. 
 
•	Conducted 10+ customer interviews monthly to delve into the user experience, develop user requirements and write user stories to build new products based on market need and diagnose areas for performance improvement and new product opportunities. 

•	Created battle sheets and product positioning documents to enable sales operations, service, and marketing teams by defining product messaging and customer segmentation.

Associate Product Manager

• Tapped to rejoin Informa and lead the retention team after the acquisition of newsletters that tracked the pharmaceutical, biotechnology, healthcare, and medical device industry.  

• Exceeded targets up to 115% through customized account plans, a structured pipeline; forecasted revenue growth for existing and potential clients.  

• Managed $1.1M in e-commerce subscription-based renewals. Collaborated with key client decision makers to secure contracts and cross-sell supportive services. 

• Led the all-digital transformation of “The Rose Sheet”, a leading publication. Served as the go-to person for internal staff and external clients to provide solutions and answer questions. 

• Launched a cross-functional task group charged with developing the strategic direction of publication content consolation. Worked with the Head Editor to gather and analyze client data for presentation to senior management. Data helped to gain insight into clients’ usage and measure potential revenue impact and strategic direction.

• Received the Quarterly Excellence in Performance Award (2015 and 2016); President’s Club Winner, #3 Worldwide SME (2015); Above and Beyond Global Award (Shortlisted 2015).

Account Executive, SME PharmaNews

• Led high volume advanced managerial recruiting for a variety of businesses throughout NYC including banking and financial institutions, high-quality grocery stores, restaurants, home care and retailers

NYC Business Solutions

Account Manager

• Developed accounts and sold a digital business intelligence database to Biotech, Pharmaceutical, CRO, CMO, and Academic Institutions to assist with licensing deals, securing venture capital opportunities, and establishing strategic leads and partnerships.
• Worked seamlessly with decision makers to present product and benefits.

New Business Development Executive

•Performed cell assays utilizing suspension and adherent cell testing for stabilities, release testing, validation process for products and assays, and excursion studies. Maintained, scaled up, and cryopreserved various cell lines-Hybridomias, CHO, Vero 
•Executed various testing: Endotoxin, Appearance, Basic Mycoplasma by the Hoechst stain, Gel Diffusion, and Radial ImmunoDiffusion Assay. Analyzed test data and maintained laboratory notebooks
•Assisted in developing and executing training program for new associates and supervised trainee progress
•Completed Basic SAP training and GMP training

Lab Support, a division of On Assignment

Lead Cell Culture Technician

• Executed new product development and product support activities according to existing protocols or development or adaptation of new protocols as required
• Performed Quality Control microbiological testing on raw materials, finished products and stability samples 
• Communicated technical information to others in oral and written reports through individual and group meetings, summaries, reports and presentations
• Handled documentation related to Quality Control including data analysis, recording of test data, batch history review, trending, and creating, revising, and reviewing test procedures
• Acted as the backup assistant to Cell Culture testing laboratory to determine function of finished products and stability samples
• Trained as a GMP trainer in order to teach and help others understand proper GMP performance
• Completed SAP and Compliance training

Associate Scientist

•	Handled financial transactions and personally consulted with customers to assess their present and future financial objectives
•	Managed key commercial accounts with high volume clients and increased customer retention
•	Partnered with colleagues to set and obtain branch goals and achieve and exceed sales objectives
•	Developed strategic marketing plans to target new customers and advertise branch capabilities 
•	Designed innovative and creative branch promotions and events in order to market financial products and services to customers and local businesses and provide business referrals to prospective and existing customers

Chelsea J. Saunders