Che Douglas

Che Douglas is a senior product and design executive with extensive experience in the tech industry. He currently serves as the Vice President of Product Experience at Booking.com, where he leads a large team of over 550 people across 50+ product teams.1

Career Highlights

Professional Journey::

• Joined Booking.com in late 2019 as their first Vice President of Design1
• Initially oversaw a design team of around 300 designers1
• Transitioned from VP of Design to VP of Product during the pandemic1
• Currently responsible for the traveler-side product experience, including web and mobile platforms1

Previous Roles::

• Senior Vice President of Design at The Wall Street Journal3
• Led the transformation of the design team into an integrated Engineering, Product, and Design (EPD) structure2
• Worked at companies like Xero, Expedia Group, Nike, Salesforce, and Hubspot4

Leadership Approach::

• Known for driving alignment and strategic vision
• Focuses on integrating design and product teams
• Experienced in scaling products and design systems1

Che Douglas is recognized for his ability to transform design organizations and create collaborative, strategic environments that drive innovation and customer-centric product development.