Che Douglas

Che Douglas is a highly experienced professional, serving as the Vice President of Product Experience at Booking.com, where he also held the title of the first Vice President of Design.

In his role, Che leads a team of over 500 individuals in the Customer Experience & Platform organization, focusing on developing innovative customer-facing digital channels and enhancing user experiences through human-centered design.

His efforts are directed towards transitioning the company culture to be more customer-centric, emphasizing impactful user experiences over mere transactions.

Che's diverse background spans industries like news, travel, hospitality, health, startups, and enterprise, showcasing a breadth of experience and expertise.

Prior to joining Booking.com, he held significant design leadership roles at The Wall Street Journal and Dow Jones, where he spearheaded global design initiatives for various B2C and B2B products.

Che's educational background includes studying Communication Design at RMIT University and attending Trinity College, the University of Melbourne, indicating a strong foundation in design and communication.

Throughout his career, he has been actively involved in various design-related organizations and initiatives, displaying a commitment to driving innovation and fostering inclusive product development practices.