Yaniv Sarig

Yaniv Sarig is a prominent figure in the field of user research and product development, having served as a Principal Researcher at Booking.com.

With a strong educational background including an M.A. in Culture Research from Tel Aviv University and a b.des in Product Design from Bezalel Academy of Art and Design, Sarig brings a unique interdisciplinary perspective to his work.

His experience spans various roles at notable companies such as Carlson Wagonlit Travel, MyHeritage, Uniq UI, and Booking.com, where he held positions ranging from Customer Experience Manager to UX Expert and Team Lead.

Sarig's expertise lies in leveraging mixed methods research, fostering effective research communication, and applying systems thinking to drive product development and strategy decisions.

Not only has he been actively involved in academia as a Lecturer at Bezalel Academy of Art and Design, but he has also founded his own ventures like 35east, showcasing his entrepreneurial spirit and diversified skill set.

He has a comprehensive background in market research, content strategy, and product management, as evidenced by his roles at Osistem, UXI, Keter, and Keter Plastic.

Throughout his career, Yaniv Sarig has been dedicated to understanding customer needs and translating them into actionable insights that inform business decisions across various industries.