Charu Malhotra

Charu Malhotra is a prominent professional specializing in employer branding, inclusive employee experiences, and recruitment marketing. Currently working as a freelance consultant, she focuses on creating impactful talent brands and enhancing organizational culture through diversity and inclusion initiatives.

Professional Background

Charu has an extensive background in various leadership roles across notable organizations such as Unilever, BP, McKinsey & Company, and Primark. Her expertise spans employer marketing, brand building, HR transformation, and diversity efforts. She is recognized as an advocate for equitable company cultures and frequently shares her insights at global HR and marketing events.13

Contributions and Achievements

• Global Projects: Charu has been shortlisted for two significant global projects that she both devised and executed, emphasizing her innovative approach to employer branding and digital ecosystems.2
• Speaking Engagements: She is a sought-after speaker at industry events, where she discusses the importance of diversity in business strategies without needing a business case to justify it.14
• Judging Roles: Charu has served as a judge for various industry awards related to marketing and HR, further establishing her credibility in the field.1

Focus Areas

Charu's work is characterized by:

• Commitment to diversity as a central theme in all business and creative ideas.
• Development of inclusive practices that enhance employee engagement and satisfaction.
• Innovative strategies that align talent branding with organizational culture.

Through her freelance consultancy, Charu Malhotra continues to influence the landscape of employer branding and recruitment marketing, making significant strides towards more inclusive workplaces.