University of Reading

Simon Langton Girls Grammar School

Head of SEO + Content and Director of Diversity at Artefact

Artefact

Head of SEO + Content and Director of Diversity

Head of SEO + Content

SEO Director

Freelance

Digital Consultant + SEO Specialist

1. develop a strong, inspiring and long-term digital strategy
2. devise, develop and implement global social media and marketing strategies – ensuring best
practice on a variety of relevant platforms
3. develop original and exciting email content  personalised to customer segments 
4. nourish the spirit of ‘wagamama’ across digital platforms
5. ensure wagamama are accessible to all customers on a variety of digital platforms
6. ensure our website is current and developed appropriately with new updates that are cost effectively created
7. ensure the business understands the accurate requirements/specification for the effective implementation of digital projects
8. meeting objectives and managing budgets to ensure objectives of digital strategy are achieved
9. growing the numbers of people who engage with wagamama on digital platforms
10. select and manage external agencies to partner with wagamama
11. effectively translate the ‘technical’ aspects of digital to ‘non-technical’ people so they understand the importance of digital in wagamama
12. develop creative and innovative digital assets to drive reach and engagement with our brand’s audiences
13. prioritise the uk and usa, then with foresight and capability adapt those plans globally
14. ensure wagamama is at the forefront of all things digital and social, putting customers at the forefront of the experience
15. examine all customers ‘digital touch points’ to ensure they replicate wagamama experience

wagamama

Digital Marketing Manager

4Ps Marketing part of the NetBooster Group

Account Director

Senior Account Manager

▪ Developing client strategy
▪ Leading Client Delivery and Billing
▪ Combining digital strategy across different channels
▪ Auditing and Reporting
▪ People Management

Digital Account Manager

▪ Ensure industry best practice is applied to all digital campaigns

▪ Ensuring all needs of the client are met through the entire delivery process

▪ Contributes towards company-wide commercial objectives.

▪ Leading client facing meetings

▪ Awareness of clients overall business strategies and objectives as a whole

▪ Leading clients digital cross-channel digital strategy

▪ Assisting team members and other departments with additional digital projects

▪ Record and monitor time spent on both client accounts and non-client work to meet requirements

Senior Digital Account Executive

▪ Managing Client Accounts, including; continuing on-site and off-site SEO optimisation, analysing statistical website data, social media, brand management, content updates, website support, copywriting, content editing, graphic support, hosting management and progress reports.

▪ Graphic Design, including logos, websites, branded documentation, banners etc

▪ Photoshop/ Illustrator based design

▪ Design, development, creation and management of several Wordpress websites (basic/working
 knowledge of HTML and CSS)

▪ Social Media Training, Management and Strategy Implementation including Twitter, Facebook etc

▪ Basic Video Editing, Direction and Creation
 
• Driving traffic from press, social media, blogging and relevant niche sites

• Monitoring Market Trends and carrying out extensive market and consumer research 

• Meeting with clients and various other departments

• Presenting Reports

Amelix

Brand Manager

▪ Managing Client Accounts including; continuing on-site and off-site SEO optimisation, social media management, content updates, copywriting and monthly reports

▪ Graphic Design including; logos, flyers, leaflets, websites, business cards, etc

▪ Photoshop/ Illustrator based design

▪ SEO site audits, reports, keyword research, technical on-site optimisation

▪ Social Media Management, optimisation and development campaigns 

▪ The design, development, creation and management of Wordpress websites

uTargeting

Web Editor / Creative Executive / Account Manager

Social Media Manager and Online PR Executive 

▪ Carried out on-site and off-site SEO optimisation including; on-site content (copywriting), basic on-site html and CSS, optimisation and split-testing of metadata, site link architecture, on-site link bait campaigns and infographics, link building, blogger outreach and management of social profiles. 

▪ Design of wire-frames for on-site social data, Facebook iFrame Tabs, Twitter design

▪ Developed, implemented and managed the entire social media and blogger outreach campaign for Holiday Extras.

▪ Worked with several different people and teams within the business to make sure that projects and tasks were executed correctly and efficiently.

▪ Participated in Social Media conversation; responded to customers

▪ Developed the Facebook and Twitter campaigns for Holiday Extras; growing the follower/fan base and manipulating the profiles after understanding what the customer wanted from them.

▪ Responsible for the image of the brand, increasing the awareness of the brand building a bigger online footprint using social media.

▪ Made sure the company was a part of online conversations relating to the industry and company services.

▪ Watched out for mentions of the brand in the press/on-line, negative or positive and responded to appropriately and through the appropriate channels.

▪ Made sure the brand was visible on all high profile and relevant social media sites.

▪ On-top of what the different departments were saying socially;make sure all messages going out via social media were acceptable/above board.
	
▪ To remain on board with any new/up and coming social sites/ services/ tools; ahead of the game and innovative.

▪ Tracked the progress of social campaigns and reported their success with regard to bookings and revenue.

▪ Managed, organised and executed link bait campaigns. 

▪ Created and updated daily, weekly and monthly reports.

Holiday Extras

Social Media and Digital PR Manager

Pastoral Work
Reception Duties
Student Support
Admissions Assistant 
Trip Assistant
SIMs Assistant

Admissions Assistant / Student Support Assistant

Supervisor 
Key Holding 
Customer Service 
Stock Management

Cult Clothing Ltd

Supervisor

As a part of my gap year in 2004 I spent 3 months in Quito, Equador. While I was there I taught English to a class of 15 Ecuadorian adults and children whose ages ranged from 7-21; I was 18. 

The role was fairly challenging; travelling 3 hours a day to and from the school, which was situated in a poor area on the outskirts of the city. The children came from underprivileged backgrounds; were of very different ages and had varying knowledge of English.

I prepared detailed lessons plans each night, taught for 2 hours each day and also took part in my colleagues lessons at different schools in Quito. I tried to engage the students using games, images and crosswords and I allowed them to participate by using the blackboard and preparing presentations for the rest of the class. I found that by giving students the opportunity to be more involved in the lessons and by encouraging them to ask questions and assist other pupils they automatically became more engaged with what they were doing and more interested in learning. 

I built close relationships with my class and was sad to leave after teaching them for three months.

Charlie Kay 🏳️‍🌈