University of Central Florida

Red Cross CPR/First Aid Certified

Enor Google Analytics Advanced Techniques

SearchLove San Diego 2015

Walt Disney World College Internship Program

LaSalle

Portland Community College

Portland Communtiy College

Yahoo Bing Network Accredited Ads Professional

Oregon State University

Senior Marketing Specialist - Over 12 Years in Advertising

Are you a local business with a desire to grow your customer base, increase market share, and maximize your profits? Do you have a message that you want to present to the community? Contact Kate Riesen today and work with an advertising professional with over 14 years experience. 
Email: Kate.Riesen@KEYT.com

We provide our business partners with the most advanced technologies for reaching target customers when they are most likely to make a purchase no matter where they go on the internet or while streaming television. 

Our agency creates websites, digital online ad campaigns, video production, television broadcast/streaming OTT advertisements, and much more. The world's best SMB-focused companies depend on our technology, processes and insights to secure their success. 

Advertising on TV is essential to maximizing total integrated campaign performance. When TV is added to a digital campaign, overall performance dramatically improves. The good news is barriers to entry are much lower for TV advertising in 2021, so advertising on TV isn’t exclusive to massive, blue-chip brands. It’s an ideal channel for brands of all sizes that need to get their stories out there and establish legitimacy. But how do you go from never advertising on TV to running broad and deep campaigns that drive people to your website and lift your digital executions?  To learn how you can leverage the power of automation in TV ad purchasing to create integrated campaigns that drive performance, contact Kate Riesen today.

News-Press & Gazette Company

ABC, FOX, and CBS Broadcast and Streaming Advertising Senior Marketing Specialist

LinkedIn Marketing Advisor Volunteer in Digital Marketing

LinkedIn Marketing Advisor

LinkedIn Marketing Advisor - Volunteer

Vitamin Angels is a nonprofit organization connecting mothers and children with vitamins. 
Key responsibilities: 
•	Aligned marketing strategy with revenue strategy
•	Executed annual integrated marketing plans, inclusive of all digital marketing, including development and oversight of a web traffic plan (SEM/SEO), marketing database, email list growth, social media and paid media advertising campaigns
•	Developed and managed email marketing program, including campaign development, list segmentation, lead nurturing, and ongoing donor retention strategies
•	Executed ongoing email strategy to nurture donor community, drive deeper brand engagement, and drive email list growth
•	Measured and reported performance of all digital marketing initiatives. Oversaw key metrics and defined benchmarks 
•	Managed conversion tracking across channels
•	Monitored and provided solutions for analytics and tracking issues across Google Analytics and integrations with Salesforce, PayPal and 3rd party tools
•	Created growth opportunities with new audience targets (social, display, search, email, influencers)
•	Identified new opportunities for Corporate Partner acquisition
•	Managed agency relationships and contract negotiation
 
Supervised Digital Marketing coordinator.
Managed day-to-day website refresh needs; landing page updates for campaigns and upgrades
As needed, support international GTM plans in core countries.

Vitamin Angels

Digital Marketing Manager

I ran Digital Marketing for Curvature, a $541 million dollar revenue generating IT business. 
The Global SEO & Search Marketing Manager is responsible for all aspects of paid and/or organic search from strategy development, implementation, optimization, reporting, and analysis. 

DESCRIPTION: The Digital Marketing Manager is a self-starter who can manage all detailed aspects of the company’s day-to-day paid and organic search campaign and digital marketing. 
Heavy focus on online marketing/paid search management and SEO.
 
The manager will be required to conduct complex analyses on website usage and marketing campaigns, perform landing page, A/B, and multivariate testing. 
 
Key Responsibilities:
-Proficient in Marketing Automation tools  - Marketo
-Search, Website Optimization & Google Analytics
-Develop and provide weekly, monthly, and quarterly updates on the status of the online search campaigns and the resulting lead generation
-Conduct keyword research, improve click-through rates and quality score, write, optimize and test ad copy, and optimize conversions
-Build systems and plans internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, content, etc.)
-Conduct daily and weekly SEM optimization exercises that include bid management, ad creative testing, and keyword expansions.
Stay current on the latest SEO and PPC strategies and techniques to continually identify improvement opportunities
-Collaborate with Global Marketing team to maintain consistent reporting, branding and messaging
Gather sales and marketing-related intelligence
-Establish KPI's at the campaign and channel level.
-Work with creative and communications  teams to design, develop, and launch testing, targeting, and optimization of all digital activities to drive increased conversion and customer growth
-Maintain leading-edge understanding of website management, user experience, metrics, web technology, and best practices

Curvature

Global Manager SEO and Search Marketing

Responsibilities Include:
I first learned how to sell networking equipment, so I could excel in marketing it.
* Manage, cultivate, prospect and/or target the Team GGC accounts assigned
* SWAG, SWAG F/U process, Set up meetings and tours
* Correspond with customers and prospects via email and phone
*Manage accounts to ensure they are protected 
* Liaise with appropriate team members for quote requests, product questions, 
substitutions, solutions, accessories, pricing, etc. 
* Ensure commitments to customers are made
* Manage all internal transaction process and procedure with NHR departments, 
including working with accounting on severely past due invoices, RMA's, asset 
recoveries, NetSure renewals, etc. 
* Expand Curvature sales within accounts 
*Communicate and sell new product rollouts
*Prioritize quotes, help with creation of opportunities and quotes 
* Help with customer and vendor applications
* Help create process surrounding inbound customer questions, quote requests, asset 
recoveries, rentals, projects, etc.

Internally promoted to Global Manager of Search Engine Optimization and Search Marketing in 4 months of learning the company products and services in Sales Department.

Hardware Sales/ Relationship Manager

Part-Time
	
Job Description
	
SUMMARY 
Under minimal supervision works as part of a team to support tasting room operations in a manner that achieves established financial goals, ensures a rich consumer experience, builds consumer loyalty and reflects the brand essence.  Principal functions include cash register operations, product knowledge, product presentations, sales and customer service. 

ESSENTIAL FUNCTIONS 
•	Prepares the tasting room for opening and closing daily. 
•	Presents selected wines for tasting and assist consumers with their purchases.  
•	Functions as informed resource for consumers regarding winemaking, winegrowing, and wine vintages, availability of products and brand award and accolades. 
•	Operates cash registers and credit card terminals accurately and efficiently. 
•	Processes phone orders and wine shipping orders in compliance with federal and state regulations. 
•	Stocks merchandise and supplies as needed. 
•	Participates in quarterly inventories. 
•	Checks identification as required by state regulation for serving alcoholic beverages. 
•	Recognizes the symptoms of intoxication and informs a manager. 
•	Represents the company and brand, professionally, graciously and enthusiastically. 
•	Maintains satisfactory attendance to include timeliness. 
•	Responsible for understanding and complying with applicable quality, environmental and safety regulatory consideration.

Bridlewood Estate Winery - E&J Gallo

Tasting Room Representative

ABOUT OUR STUDIO

iGrow Online's promise is to provide complete quarterly marketing strategies that are based on our client's set goals. Our platform is dynamic yet easy to understand. We focus on mobile device visibility and Internet Advertising to grow the business online.

iGrow Online is an Internet Marketing Strategy Service in Santa Barbara, California. We create excellent mobile exposure for small businesses on the web and pride ourselves on being a one stop shop for all things related to Internet Marketing.

Our first step is to help clients identify their online business potential so they build awareness, influence consideration, drive sales, grow loyalty and retention. 

The number one comment iGrow Online hears from business owners is that they do not have a set Strategy for growing their business online. Let us take the guess work and time off your hands and help streamline your exposure and gain customers!

Call Kate Riesen today at 503-341-3923.

iGrowOnline.com

Director of Internet Marketing

The Search Creative Development team is part of Yahoo! Sales. Creative Strategists are specialists when it comes to search marketing, specifically as it relates to identifying relevant keywords, creating and testing effective ad copy, selecting appropriate landing pages, structuring advertisers’ accounts to maximize their return on investment and pushing the limits of how the medium can be used to achieve marketing success. Creative Strategists are senior individual contributors who act as a key strategic resource for Yahoo!’s most valuable advertisers in planning and implementing their search marketing campaigns as well as ensuring an overall positive experience with Yahoo! Search Marketing. 

Primary Responsibilities: 
• “Own” a set of our highest-value advertiser accounts together with your Sales counterparts. 
• Work independently to identify, prioritize and provide necessary service and pro-active advice for improvement of assigned accounts either through best practice implementation, account analysis, and/or category expertise. 
• Work directly with advertisers at all levels of their organization helping to diagnose their issues, identify opportunities and promote behavior that grows spends with YSM but also ensures long-term client success. This can include daily interaction as well as preparation and delivery of monthly and quarterly senior executive presentations. 

• Continually drive new thinking with respect to management of search marketing campaigns, including development of best practices, development of new analytical techniques, industry-specific insights, etc. 

Basic Qualifications: 
• Demonstrated experience providing strategic marketing advice either within a blue-chip company or as part of an agency. 
• Strong understanding of all facets of marketing, search marketing and best practice campaign development and management and a willingness to continue to stay contemporary on trends within the industry

Yahoo

Yahoo! Inc. Search Marketing Creative Strategist For High Value Agencies

Executed strategies which result in maximum online exposure for small to mid-size business clients through Facebook, Social Media Management, Google, Video Optimization, Brand Management and more
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JOB DESCRIPTION

Internet Marketing Strategists develop and execute strategies which result in maximum online exposure for our small to mid-size business clients. Both strong closing (i.e. one call close) and consultative selling techniques must be utilized to ensure optimum revenue, profit, and market share for NetBiz. Coordination with various departments (search engine optimization, social media, account management, video, copywriting, websites, etc.) is essential for development of proposals and fulfillment of orders that both meet and exceed customer expectations. 

Qualifications/Experience: 

• Exceptional communication skills through active listening, creative dialogue, and concisely written e-mails 
• Proven cold call phone sales ability with minimum 2 year work experience 
• Additional consultative sales experience with at least 2 years work experience (preferably inside B2B sales) 
• Strong work ethic with ability to attack phone & manage multiple complex tasks simultaneously 
• Working knowledge of Google AdWords and PPC 
• Basic to advanced understanding of the following: 
- Search Engine Optimization (SEO) 
- Local Search Strategies 
- Social Media Marketing (Facebook, Twitter, etc.) 
• CRM experience (i.e. Oracle, Sales Force, etc.)

Netbiz.com

Senior Internet Marketing Strategist

PRSA

2010

Participated in dialing for dollars and bringing awareness to the upcoming conference.

PRSA Communicators Conference

Sponsorship Committee

Sales & Brand Manager for key accounts in metro area with high volume corporate account.

Managed Budweiser representatives and facilitated special promotions with account groups, Blazer Corporation, and Entercom Communications.
 
Was considered the sales representative of the brands for Anheuser Busch in Portland Metro areas.

Pitched and executed new campaigns to new businesses and participated in multiple national campaigns where I was responsible for thousands of dollars of materials at any given time.

Maletis Beverage / Anheuser-Busch

Contemporary Marketing Representative

Additional title: Area Marketing Coordinator
Acted as corporate intermediary between Central Florida Bank Executives and 111 Central Florida Branch Managers.

Executed marketing strategies set forth by headquarters in Birmingham, Alabama and managed 11 lines of business communications in the Executive office in Orlando.

Made area wide purchases with Executive collaboration and received/ sent billing Invoices to Accounts Payable.

Organized Department meetings and training sessions
Created area-wide Marketing newsletter distributed to Central Florida associates and lines of businesses.

Committee chair member of the company's Special Olympics branch fundraising campaign.

Regions Financial Corporation

Executive Assistant to Marketing Director, Consumer Banking Executive and Human Resources

Independent contractor to represent Corporate brands for clients whom were launching awareness regarding specific new products and services.

Execution of marketed product, created brand awareness between competitive brands.

Specialized in niche marketing and competitive marketing analysis.

Booked presentation appointments, sold client products and recruited new associate members.

Targeted and opened new accounts & tracked POS placements per venue.

Analyzed territory and account specific business to understand competition.