David Galbraith

David Galbraith, Vice President of Global Brand and Marketing at Mack Trucks

David Galbraith is the Vice President of Global Brand and Marketing at Mack Trucks, a position he has held since August 2021.13 In this role, he is responsible for marketing strategy, brand management, marketing communications, product marketing, and digital marketing for Mack Trucks.14

Galbraith brings a strong and diverse background to Mack's marketing and brand team, having formerly worked as the director of experience and brand partnership marketing at Volkswagen of America from 2019 to 2021.12 Prior to that, he served as the director and general manager of communications and brand strategy at Volkswagen of America from 2013 to 2019.12 Galbraith has also held various roles at Dell, Inc. and IBM Corporation.12

Galbraith holds a bachelor's degree in information systems and management from the University of North Carolina, Greensboro, and an MBA in international marketing from American University in Washington, D.C.12 He is based in Greensboro, North Carolina.12

In his role at Mack Trucks, Galbraith is responsible for strategies, tactics, and executing programs that create interest and drive demand for Mack Trucks.12 He aims to increase brand awareness and communicate the features and benefits of Mack products and services.12

Under Galbraith's leadership, Mack Trucks has launched several initiatives, including the relaunched e-commerce site MackShop.com5 and the new virtual Truck Builder.6 Galbraith is a motivated, forward-thinking strategist who specializes in building high-performing brands.3