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    Charlie Almond

    Business Transformation (BX) Lead, Americas

    Charlie Almond is a seasoned professional with a diverse background in serving blue chip brands across various industries. His expertise spans Automotive, Financial Services, and CPG & Retail sectors.

    Currently, Charlie leads Dentsu's business transformation (BX) operations in the Americas, providing clients with comprehensive business strategies for future planning and sustainable growth.

    With a focus on fostering innovation within organizations, Charlie excels in developing transformation roadmaps and leading ideation sprints using design thinking principles.

    Prior to his current position, Charlie held the role of Chief Strategy Officer at Dentsu Canada, with continued involvement as a member of dentsu's global CSO Council.

    Before relocating to Canada in 2017, Charlie spent over 17 years in Europe, cultivating a successful career in Sports Marketing & Sponsorship, overseeing events such as FIFA World Cup, Formula One, Tour de France, and UEFA Championships.

    Charlie's educational background includes a Bachelor of Arts in Business with Science from the University of the West of England.

    His professional experience features roles like EVP, Strategy & Business Transformation Lead, Chief Strategy Officer, and Business Director at reputable companies like Isobar, MKTG, and Dentsu Aegis Network.

    Charlie's past engagements include senior positions in sponsorship PR, account direction, and communications at renowned organizations like Carat UK, B.A.R Honda F1, and Hill+Knowlton Strategies.

    Overall, Charlie Almond's career trajectory showcases a rich tapestry of experiences in strategy, business transformation, and marketing across global markets and diverse industries.