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Charles J. Hecht
Paid Media Therapeutic Area Lead, Diabetes @ Novo Nordisk
Charles Hecht is a seasoned professional with over 6 years of specialized experience in marketing to healthcare professionals, focusing on enhancing business and patient outcomes through innovative strategies.
He has an extensive background in multichannel marketing across various sectors including oncology, hematology, psychiatry, dermatology, neurology, and analgesics specialties.
With a strong emphasis on storytelling, data, and personalized experiences, Charles has collaborated with prominent healthcare brands like Sunovion, Celgene, Bayer, Merck, Johnson & Johnson, Mallinckrodt, Harmony Life Sciences, and IQVIA.
Prior to his focus on HCP marketing, he has honed his skills in marketing within the travel, financial, and retail industries, working with notable names like NFL Shop, NBA Store, NHL Shop, Motel 6, and Jackson & Hewitt.
Charles is well-versed in digital marketing strategies such as SEO, SEM, CRM, paid social, programmatic, and analytics, showcasing his versatility as a marketer.
His academic achievements include a BA in telecommunications from Penn State University, where he graduated as the #1 overall student and grand marshal of the Donald P. Bellasario College of Communications.
In addition to his professional endeavors, Charles is actively involved in community organizations, having held roles like Vice President, Media Director at Solve(d), President & Founder at HechtMedia, and Media Supervisor at MRM//McCann.
Outside of work, Charles enjoys spending time at the beach and passionately supports Philadelphia sports teams. He resides at the Jersey Shore with his wife Jaclynn and their two sons, Jaxon & Cole.