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Charles Goetz
Professor of Entrepreneurship and Business Development at Emory University
Charles Goetz is a distinguished professor of Entrepreneurship and Business Development at Emory University's Goizueta Business School, where he has been teaching since 2001.12 He is a serial entrepreneur with extensive experience in developing and growing new ventures across various industries, including banking, healthcare, radio broadcasting, sports, real estate, and advertising.12
Academic Career
Goetz teaches courses on entrepreneurship and business development to BBA, MBA, Executive MBA, and PhD students.1 His teaching expertise includes:
- Introduction to Entrepreneurship
- Applied Entrepreneurship
- Business Development
- Power Selling
- Marketing on $3.95
- Product design
- Solving Business Problems
He has received numerous awards for his teaching, including:
- Donald Keough Award for Excellence in Faculty (2017)
- Distinguished Lecturer Award (2006, 2011)
- Most Inspiring Educator Award (2008, 2009, 2010, 2014)
- Crystal Apple Award for Exceptional Faculty (2016)2
Entrepreneurial Background
Prior to joining academia, Goetz had over 15 years of experience in entrepreneurship.1 He has:
- Started and built nine new ventures
- Employed more than 1,000 people
- Delivered high returns to investors
- Been awarded three patents and numerous copyrights1
Publications and Innovations
Goetz has authored three books:
- "The Great Entrepreneurial Divide – The Winning Tactics of Successful Entrepreneurs and Why Everyone Else Fails!"
- "So You Want to Start a Business? - 8 Steps to Take Before Making the Leap"
- "Angels of Conspiracy" (a political thriller novel)12
He also developed "Marketnomics," a mathematical model based on calculus that quantifies perceived customer value by product features.1
Current Involvement
Goetz remains active in the business world by:
- Investing in new businesses
- Sitting on boards of private businesses and non-profit organizations
- Co-founding a nonprofit in Africa focused on developing healthcare solutions2
He is frequently interviewed by national media outlets such as CNN, NPR, and Fox News on topics related to small business and entrepreneurship.12
