Charis Solomon

Charis Solomon is the Vice President of Marketing at Persimmon.Life, a company that specializes in in-home aesthetics telehealth services. In this role, Charis is responsible for leading marketing strategies and initiatives aimed at enhancing the company's presence in the medical aesthetics market.

Professional Background

Charis has a robust background in growth marketing and performance strategy, accumulating over 10 years of experience across various roles in early-stage startups, agencies, and in-house teams. Before becoming VP of Marketing, Charis served as the Senior Director of Growth Marketing at Persimmon.Life starting in July 2023. Prior to this position, they worked as a Growth Advisor for startups from July 2022 to July 2023, where they provided insights on funnel setup, acquisition strategies, and creative direction for paid media channels.12

Charis's previous roles include:

• Director of Performance Strategy at Rickhouse Media (March 2021 - June 2022)
• Performance Growth Consultant for DTC startups (October 2019 - March 2021)
• Various positions focusing on growth marketing at companies like Grove Collaborative and Madison Reed.12

Education

Charis attended Anderson University, where they earned a Bachelor's Degree in English Literature and Writing. Additionally, they studied Digital Marketing at General Assembly in 2014.12

Skills and Expertise

Charis is particularly skilled in:

• Developing performance marketing strategies
• Analyzing customer journeys
• Executing data-driven marketing campaigns across multiple platforms
• Creative development for brand awareness and direct response initiatives.12

With their extensive experience and strategic approach to marketing, Charis Solomon plays a pivotal role in driving growth and innovation at Persimmon.Life.