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Andrew Gradon
UK Country Manager & Direct Channel Lead (UK, CA, AU)
Andrew Gradon is an Innovative Commercial Director and Chief Marketing Officer with over 20 years of experience in enhancing commercial performance, profitability, and reach through effective representation and promotion.
He excels in driving multichannel brand awareness, performance marketing programs, e-Commerce, CRM, and team operations to increase product recognition in competitive markets.
With a focus on leveraging new channels, technologies, and talents, Andrew has successfully transformed marketing organizations and played pivotal roles in profitable launches, re-brandings, modernizations, and business expansions within budget constraints of up to £25M.
As a motivational leader, he designs robust strategies for brand development, communications, performance marketing for both B2B and B2C, as well as social and CRM initiatives.
Andrew Gradon holds a Postgraduate Diploma in Direct and Digital Marketing from the Institute of Digital Marketing (IDM), a Diploma in Wines and Spirits from the Wine & Spirit Education Trust, and a Bachelor of Arts in History and Sociology from The University of Manchester.
He also studied at Marlborough College.
His professional journey includes roles such as UK Country Manager & Direct Channel Lead at GoDaddy, Director at McGowan Consulting LTD, Senior Director - UK Marketing at GoDaddy, Marketing and Sales Director at News UK, Chief Marketing Officer at Rated People, Chief Marketing Officer at easyfundraising.org.uk, Marketing Director at Which?, Head of Acquisition Marketing at Which?, Marketing Manager at Which?, Account Manager at Swordfish, Marketing Manager at Direct Wines, and Fine Wine Specialist at Direct Wines.