Chad Royce

Chad Royce is the Founder and CEO of Ursa Live, a company that focuses on providing tools for emerging music artists to connect with their fans through live streaming and NFT marketplaces. Here's a brief overview of Chad Royce's background and his work with Ursa Live:

Professional Background

Chad Royce began his career as a professional musician and record producer.2 This experience in the music industry likely informed his later entrepreneurial ventures in the music technology space.

Ursa Live

Ursa Live, co-founded by Chad Royce and Larissa Brown-White, is a platform that aims to make live streaming accessible and interactive for emerging artists while helping them monetize their fan communities.1 The company was founded in 2015.4

Recent Initiatives

In July 2022, Chad Royce announced the launch of Ursa Live's Music NFT Marketplace for Emerging Artists.3 This initiative aims to provide Web3 tools specifically for up-and-coming musicians, allowing them to strengthen their fan communities and offer concrete benefits to their supporters.1

Vision for the Music Industry

Chad Royce is passionate about empowering emerging artists in the digital age. He believes that music NFTs and the utility they provide are an excellent way for new artists to build stronger connections with their fans.1 This approach represents a shift from traditional music industry models towards more direct artist-fan relationships.

Previous Projects

Before Ursa Live, Chad Royce was involved in other music-related ventures. In 2019, he co-founded a music streaming service called Ursa, which focused on artist-centered initiatives and partnerships with established musicians.56

Chad Royce's experience as both a musician and an entrepreneur has shaped his approach to creating platforms that support emerging artists in the evolving landscape of the music industry.