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Chad Embree
Marketing professional with extensive experience in product marketing and management
Chad Embree is a marketing professional currently serving as the Senior Specialist in Loyalty Acquisition at the British Columbia Lottery Corporation (BCLC). He has over ten years of experience in various roles including product marketing management, product management, business strategy, and eCommerce.
Professional Background
Before joining BCLC, Embree worked at TELUS for six years, focusing on product management and pricing strategies for their Optik TV service. His earlier experience includes four years at Best Buy Canada, where he contributed to their eCommerce initiatives and was involved in online event coordination and category analysis. Additionally, he has a background in communications from the Sauder School of Business at UBC and has worked with the Canadian Cancer Society.
Skills and Interests
Embree's expertise lies in marketing strategy, product management, and eCommerce, with a strong emphasis on enhancing customer experience and optimizing conversion rates. Outside of his professional life, he is passionate about hiking, running, and community service, particularly through mentorship programs and charity events. He is also a food enthusiast and a fan of the BC Lions football team.12
