SHIC

Sikkim Manipal University, Gangtok

Consultant  -  Business  -  Strategy  -  Marketing  -  Digital  -  Growth  -  Analytics

Leading digital business, growth marketing, product and digital for Max Healthcare group (Max Hospitals, Max Labs, Max Pharmacy, and Max at Home)

Max Healthcare

Head Of Digital Business, Product & Growth Marketing

•	Led PVR Cinemas’ digital/e-commerce business, leading to an online revenue of approx. ₹ 1200 Cr per annum and an increased share of digital business from 30% to 63% of total revenues within 3 years.
•	Led performance marketing & strategy spanning customer acquisition, activation & retention.
•	Defined the digital transformation vision for the company & implemented the strategies across brands, products, people & departments, and by doing so, made PVR a future-ready organization and a forward thinker in the digital space.
•	End-to-end planning and execution of ATL branding campaigns.
•	Hired & Institutionalised PVR's analytics team to scale data-driven decision-making across the organization, generating 42 Cr revenue for PVR cinemas.
•	Designed, executed and optimized CRM and digital marketing campaigns through a data-driven approach, leading to 38% increase in customer engagement.
•	Ideated, launched and led PVR Cinemas’ loyalty program that has a total member base of 1.10 Cr 
and growing at the rate of 3% month over month. 
•	Spearheaded brand alliances with major brands such as Google, Bookmyshow, Paytm, Amazon, 
Truecaller and Ola, worth ₹ 450 Cr.
•	Introduced predictive measures using AI, ML and data analytics, helping align the marketing efforts with customers’ movie watching frequency and F&B purchase intent, leading to an increased ARPU.
•	Conceived and launched India’s first on-demand movie platform Vkaao.com, leading to new revenue stream for the business and generating ₹ 12 Cr of business last year.
•	Core member of strategic acquisitions team that acquired SPI Cinemas through a deal valued at ₹ 633 Cr.

PVR Limited

Head of E-commerce Business, Digital Transformation, Product and Digital Marketing 

•	Led a team of 4 to plan and execute product marketing, performance marketing, digital strategy, and corporate branding initiatives for Girnarsoft (Cardekho,  Gaadi, Zigwheel, BikeDekho and CollegeDekho).
•	Increased customer acquisition, traffic and revenue through SEM/Media campaigns, social media, SEO and offline marketing.
•	Worked closely with brand managers, product development, pre and post sales departments, customer support and other relevant business partners to drive business objectives using digital media Channels.

CarDekho.com

Senior Manager - Marketing (Digital & Offline), Retention and New Business Initiatives

•	Led performance marketing for Paytm’s Marketplace, wallet, seller & bus ticketing business. Was managing a budget of Rs. 25 Cr per month.
•	Partnered with senior leadership, line of business partners, technology and marketing campaign teams to create the go-to-market strategy for Paytm Mall, Bus ticketing, Recharge and Seller business.  
•	Ownership of complete traffic and GMV with high focus on long-term profitability.
•	Was also responsible for mobile app acquisition targets.

Paytm

Senior Associate - Digital Marketing and Growth

•	In a multi-faceted role, developed strategic user acquisition marketing plan using digital marketing channels (SEO, SEM, Media buying etc.).  
•	Designed, executed and optimized marketing automation campaigns to deliver measurable results.
•	Launched “Mood Kiya Book Kiya” campaign on digital and offline marketing channels. 
•	Coordinated with technology, product, content, and QA teams to deliver the best product experience.

BookMyShow

Associate - Marketing (Digital and offline), CRM & Product 

Pioneer Allied Services is a Digital Advertising agency and Engineering service company

•	Created and Executed ROI-driven marketing activities through SEM, SEO and mails.
•	Tracked and met targets related to various key measures of the business/clients.

Vishal Trivedi