Cesáreo Ortega

Cesáreo Ortega is a journalist and computer engineer with decades of experience in protecting and enhancing brand reputation.

He has provided advisory services to various prominent companies such as EUIPO, BP, Metro de Madrid, Toyota, Mercalicante, Autisa, hp, CEEI, CGCV, and Cruz Roja.

As a member of the International Council of Experts at Womenalia.com, he focuses on perfecting crisis communication processes to safeguard and restore brand and product reputation while building visibility and credibility.

With a background in investigative journalism for reputable organizations like Reuters, France Press, Associated Press, and United Press International, Cesáreo has contributed to in-depth reports, news articles, special coverage, and audiovisual materials worldwide.

Currently, he serves as a partner at Grupo Comunicating, a Communication Strategies agency specializing in corporate reputation management and stakeholder perception.

He views Communication as a strategic tool for business management, aiming to enhance visibility, acceptance, understanding, and value in the collective imagination, ultimately leading to increased business opportunities.

Emphasizing that Communication drives sales and revenue, Cesáreo underscores the significance of Reputation as the intangible asset that defines a company's identity to its clients.

His expertise extends to training spokespersons, delivering crisis communication lectures, and speaking engagements on Communication during Crisis in various countries including Spain, Italy, Germany, France, the UK, and the USA.

Throughout his career, Cesáreo has held key positions such as Director of Communication and Crisis Strategies at Grupo Comunicating, Founder and President at librexpression.es, and Founding Partner and Director of Communication and Crisis Strategies at Grupo Comunicating.