John McCarthy

John McCarthy is a seasoned journalist based in Glasgow, Scotland, who currently serves as the Opinion Editor at The Drum, a modern marketing and media publication.134

Professional Background

Career Progression

McCarthy has been with The Drum for over a decade, steadily advancing through various roles:

• Reporter (June 2014 - March 2021)
• Media Editor (March 2021 - June 2023)
• Online Senior Reporter (September 2018 - Present)
• Opinion Editor (June 2023 - Present)13

Professional Focus

He specializes in covering marketing, advertising, and media stories, with a particular emphasis on:

• Interviewing industry leaders like CMOs
• Providing unique angles on industry trends
• Exploring the less flattering aspects of the marketing world1

Education and Skills

• Graduated from Glasgow Caledonian University with a BA in Multimedia Journalism (2012-2014)1
• Experienced in:
  • Social media
  • Video production
  • Graphic design
  • SEO
  • Copywriting

Additional Professional Details

• Prior to joining The Drum full-time, he worked as a Freelance PR Consultant & Copywriter from 2012 to 20181
• Describes himself as a "confident speaker" available for media appearances1
• Active on social media, with a Twitter bio that emphasizes loving "the people making ads, more than the ads"2