César Peña

César Alonso Peña is a seasoned Healthcare & Pharma digital expert with a wealth of experience in project management within strategic and operational healthcare projects spanning over 20 years.

His primary focus since 2008 has been on Digital Health, collaborating with various healthcare stakeholders to create innovative solutions that drive significant health outcomes for patients, healthcare providers, professionals, pharma, and payers.

He is driven by the vision to revolutionize healthcare through Digital Health and innovation, aiming to enhance people's quality of life and well-being.

César demonstrates a proven track record in effectively aligning customer and business requirements with diverse cross-functional teams, including medical, IT, and compliance, to successfully execute intricate health projects.

His skill set encompasses deep knowledge of the healthcare industry, MedTech, and startups, emphasizing an open innovation ecosystem and proficiency in IT.

As an expert team manager, César is a charismatic leader with exceptional communication, presentation, and interpersonal abilities.

His expertise spans various domains such as eHealth, mHealth, Wearables, Internet of Things (IoT), Telemedicine, Big Data, Analytics, Security, Patient activation and engagement, Gamification, Mobility, eServices, eCommerce (B2B & B2C & B2B2C), Digital Healthcare Marketing and Services, eBusiness, and Social Media strategies and development.